InfutorData

InfutorData InfutorData, formerly Verisk Marketing Solutions, is an identity expert and trusted partner to the B2C marketing and advertising ecosystem.

We offer award-winning identity data and insights that simplify the complex task of maintaining and enriching consumer data, including unique propensity signals such as in-market shopping behavior. These solutions enable marketers and publishers to connect the dots that create a true picture of marketable adult U.S. consumers and households. As a strategic and tactical partner, we provide clarity

into who your ideal consumers are, what makes them unique, and when and how to reach them. We serve a range of markets, including insurance, financial services, publishers, higher education, media, AdTech, and more. We consumer privacy through compliant sourcing, responsible data usage, and technology that helps create better consumer experiences and improved marketing outcomes.

With the trigger lead ban (H.R. 2808) now enforceable, shared mortgage credit-trigger leads are no longer available to u...
04/14/2026

With the trigger lead ban (H.R. 2808) now enforceable, shared mortgage credit-trigger leads are no longer available to unaffiliated lenders.

Download this practical guide for customer acquisition and see how your strategy can adapt while maintaining compliance: https://ow.ly/wTLR50Yx0PB

The trigger lead ban is now in effect. It's time to shift to earlier, behavior-based intent signals for compliant customer acquisition.

Mortgage shoppers don’t appear overnight. Long before a credit inquiry occurs, borrowers are researching options, compar...
04/07/2026

Mortgage shoppers don’t appear overnight.

Long before a credit inquiry occurs, borrowers are researching options, comparing mortgage lenders, and signaling intent through their behavior. Engage your ideal customers before the competition: https://ow.ly/GQsF50Yx0IV

The trigger lead ban is now in effect. It's time to shift to earlier, behavior-based intent signals for compliant customer acquisition.

Lending teams are resolving opaque, third-party data with transparent, consumer-driven signals in the wake of the trigge...
03/31/2026

Lending teams are resolving opaque, third-party data with transparent, consumer-driven signals in the wake of the trigger lead ban (H.R. 2808).

We have your guide to customer acquisition in a post-trigger world here: https://infutor.com/mortgage-customer-acquisition-after-the-trigger-lead-ban/

The trigger lead ban is now in effect. It's time to shift to earlier, behavior-based intent signals for compliant customer acquisition.

In response to the Homebuyers Privacy Protection Act (H.R. 2808), a.k.a the trigger lead ban, marketers must shift their...
03/24/2026

In response to the Homebuyers Privacy Protection Act (H.R. 2808), a.k.a the trigger lead ban, marketers must shift their focus upstream to identify shopping intent while buyer decisions are still forming.

Download our post-trigger lead ban acquisition guide to see how early intent signals reflect how consumers shop for a mortgage and how this helps marketers reach them before their competitors do: https://ow.ly/iHhf50Yx0AL

The trigger lead ban is now in effect. It's time to shift to earlier, behavior-based intent signals for compliant customer acquisition.

03/23/2026

Discussions at around market disruption and brand transformation point to this clear takeaway 👇

AI only works as well as the data behind it. Strong inputs shape better outcomes, making data strategy the foundation for any meaningful AI investment or innovation effort. Get the full explanation on podcast: https://ow.ly/sAME50YleRk

Where do data partnerships play into your innovation and brand strategies?

03/16/2026

It's a tale as old as time: teams struggle to turn value propositions into real market traction.

Tim Finnigan brought podcast to Vegas for to tackle this common challenge. Industry experts agree that clear positioning, the right personas, and practical playbooks matter more when AI lowers the cost of testing, iteration, and process change across go to market efforts.

Get the full conversation here: https://ow.ly/auKP50Ylert

03/09/2026

As programmatic and data strategies expand across regions, scale brings new challenges around diversity, consent, and trust.

On podcast, host Tim Finnigan met up with a group of industry veterans to discuss what it will take to drive growth across global markets—broader signals, clear privacy choices, and education that keeps consumers in control while supporting meaningful measurement.

Get the full rundown here: https://ow.ly/Az4550Yl8Jx

03/03/2026

Here is why the conversation at shifts from gadgets to data and software performance ⬇️

CES highlights a growing focus on how data and software shape the performance of electronics, automation, and connected systems. As partnerships expand and priorities shift, conversations are moving beyond hardware to inputs, outputs, and smarter collaboration across industries.

We took podcast to Vegas, so you could join the conversation: https://ow.ly/2kau50Yl8u2

02/25/2026

At , one was clear: performance now sits at the intersection of data, software, and hardware.

We took on the road to Vegas, where host Tim Finnigan met up with Kelly Barrett, Nola Solomon, and Becky Rowbotham to unpack what that shift means for modern marketing teams.

The conversation goes beyond show-floor tech. It digs into why clean inputs matter as much as shiny outputs, how partnerships are getting broader and more complex, and why marketers can no longer treat data, AI, and product strategy as separate tracks.

Get the full conversation: https://marketing.verisk.com/podcast/season-4-episode-3navigating-global-identity-and-privacy-trends-at-ces/

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Oakbrook Terrace
Oakbrook Terrace, IL

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