InfutorData

InfutorData InfutorData, formerly Verisk Marketing Solutions, is an identity expert and trusted partner to the B2C marketing and advertising ecosystem.

We offer award-winning identity data and insights that simplify the complex task of maintaining and enriching consumer data, including unique propensity signals such as in-market shopping behavior. These solutions enable marketers and publishers to connect the dots that create a true picture of marketable adult U.S. consumers and households. As a strategic and tactical partner, we provide clarity

into who your ideal consumers are, what makes them unique, and when and how to reach them. We serve a range of markets, including insurance, financial services, publishers, higher education, media, AdTech, and more. We consumer privacy through compliant sourcing, responsible data usage, and technology that helps create better consumer experiences and improved marketing outcomes.

We're headed to Programmatic I/O in NYC and our data experts are looking forward to connecting with businesses rethinkin...
09/03/2026

We're headed to Programmatic I/O in NYC and our data experts are looking forward to connecting with businesses rethinking how they identify, understand, and reach the right consumers 🚕 🗽 https://hubs.la/Q04wDgP40

We’re proud to sponsor the National University Foundation's Annual Gala this October aboard the U.S.S. Midway Museum in ...
09/02/2026

We’re proud to sponsor the National University Foundation's Annual Gala this October aboard the U.S.S. Midway Museum in San Diego. 🎓

Higher education is evolving and data is playing an increasingly important role in how institutions understand, reach, and engage the students they serve.

We’re looking forward to connecting with higher education leaders and seeing how smarter use of data is helping shape the future of enrollment and student opportunity: https://hubs.la/Q04vb1xS0

See you on the flight deck!

Learn more about Higher Education - from infutor.com

08/31/2026

The next competitive advantage in data and AI may come down to one thing: context. Lucas Theolsen, CEO of Orion by Gravity, explores how AI is reshaping the way companies use data, build products, and create more relevant customer experiences 🧩 https://hubs.la/Q04vZxrk0

Lucas shares lessons from leading data and AI products at Google Cloud, why even the biggest companies still struggle to turn customer signals into meaningful context, and why the next generation of talent may look less like traditional operators and more like context architects and orchestrators.

Listen to the full episode, and subscribe wherever you enjoy podcasts.

See how household-level precision helped Spatial sharpen segmentation, reveal hidden audiences, and drive better busines...
08/27/2026

See how household-level precision helped Spatial sharpen segmentation, reveal hidden audiences, and drive better business decisions 🏡 https://hubs.la/Q04vwQ030

As CEO & Founder Foust put it: “InfutorData allows us to differentiate one household from another. That’s the nuance no one else has—and that’s where the value lives.”

Read the case study for the full story.

These infographics help you spot the behavioral signals, life events, and household changes that indicate a need is form...
08/26/2026

These infographics help you spot the behavioral signals, life events, and household changes that indicate a need is forming, before competitors do: https://hubs.la/Q04s11GM0

Demographics and lead forms tell you who someone is, but not where they're headed. Download our new infographics to learn how to identify those behavioral shifts, and how to act on them.

Learn how mortgage and insurance signals can help marketers improve targeting, prioritize outreach, and uncover growth opportunities.

08/24/2026

Andrew Filar runs a $45M insurance agency and has a hot take: AI is the best thing to happen to good insurance agents in a decade. Learn why, only on The Marketing Rapport podcast ➡️ https://hubs.la/Q04sZ4x10

Host Tim Finnigan is joined by Andrew Filar, CEO of Next Call Club, to explore why a strong value proposition is what will primarily drive outcomes for agencies with AI as a supporting tool.

Listen to the full conversation at the link above, and subscribe wherever you enjoy your podcasts!

Spotify: https://hubs.la/Q04sZb0Z0
Apple Podcasts: https://hubs.la/Q04sZJJZ0

Many insurance events feature panels that ask: "Will AI kill the agent?" Learn what actually separates agents who thrive...
08/19/2026

Many insurance events feature panels that ask: "Will AI kill the agent?" Learn what actually separates agents who thrive from agents who don't in the era of AI with Andrew Filar, CEO at Next Call Club ➡️ https://hubs.la/Q04sZk0G0

On this episode of The Marketing Rapport podcast, Tim Finnigan and Andrew discuss:

🎯 Why AI won't kill the tech-savvy insurance agent
📈 Why the agents who thrive will advise on coverage gaps a bot can't diagnose and handle claims advocacy when policyholders are at their worst moment
🤝 Why relationships built to outlast any pricing algorithm are most valuable

Listen to the full conversation at the link above, and subscribe wherever you enjoy your podcasts!

Spotify: https://hubs.la/Q04sZMlr0
Apple Podcasts: https://hubs.la/Q04sZ2Rq0

Shifting from broad audience strategies to signal-based targeting changes what's possible: for acquisition, retention, a...
08/19/2026

Shifting from broad audience strategies to signal-based targeting changes what's possible: for acquisition, retention, and cross-sell. See what this shift looks like in practice 🤝 https://hubs.la/Q04s0QxK0

The marketers driving smarter growth are asking a different one: who is likely to need us next? Head to our resource center at the link above to learn how brands are focusing efforts upstream for meaningful impact with future customers.

Knowing your audience and proving your impact only works when your identity data works across systems. See how VideoAmp ...
08/14/2026

Knowing your audience and proving your impact only works when your identity data works across systems. See how VideoAmp achieved this with identity resolution at scale ➡️ https://hubs.la/Q04sVF-t0

Every company working in cross-platform measurement is fighting some version of this same battle. Signals are fragmenting further, not less. Identity resolution is no longer a nice-to-have layer, but the foundation everything else gets built on.

Get the full case study to see exactly how VideoAmp tackled identity resolution at scale.

08/13/2026

Insurance agencies are pairing premium leads with the wrong service tier, and it's costing them. Learn why that mismatch is the real challenge with Andrew Filar, CEO & Co-Founder of Next Call Club ➡️ https://hubs.la/Q04sZv4y0

On this episode of The Marketing Rapport podcast, host Tim Finnigan and Andrew discuss why lead buying isn't a procurement decision but a systems decision, why your labor tier, dialing cadence, and compliance stack all have to match your lead tier, and what real behavioral intelligence looks like in 2026.

Listen to the full conversation at the link above, and subscribe wherever you enjoy your podcasts!

Spotify: https://hubs.la/Q04sZv3B0
Apple Podcasts: https://hubs.la/Q04sZnxH0

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Oakbrook Terrace, IL

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