InfutorData

InfutorData, formerly Verisk Marketing Solutions, is an identity expert and trusted partner to the B2C marketing and advertising ecosystem.

We offer award-winning identity data and insights that simplify the complex task of maintaining and enriching consumer data, including unique propensity signals such as in-market shopping behavior. These solutions enable marketers and publishers to connect the dots that create a true picture of marketable adult U.S. consumers and households. As a strategic and tactical partner, we provide clarity into who your ideal consumers are, what makes them unique, and when and how to reach them. We serve a range of markets, including insurance, financial services, publishers, higher education, media, AdTech, and more. We consumer privacy through compliant sourcing, responsible data usage, and technology that helps create better consumer experiences and improved marketing outcomes.

10/27/2026

See how data-savvy marketers are going beyond demographics to generate better business in our latest eBook 📖 https://hubs.la/Q04CsSFP0

In conversations from The Marketing Rapport podcast, leaders from brands like VideoAmp, Invoca, and eHealth explore why the future of audience intelligence depends on more than traditional demographic data.

Knowing a consumer's age, income, or location only tells part of the story. Understanding their behaviors, preferences, and changing needs reveals a much more valuable picture. Swipe to learn more ➡️

10/22/2026

NEXT WEEK 🚨 Join insurance experts from JD Power Insurance Intelligence, Risk Intelligence LLC, and InfutorData to go deeper on data quality for insurance teams ➡️ https://hubs.la/Q04B1J9m0

Join us on 10/29 for exclusive insights and research shaping modern insurance business strategies. If you want to understand how data quality can help you better know, grow, and retain your ideal customers, register for our webinar today.

10/19/2026

Will we see you at LendingTree Summit in Charlotte? 👀 https://hubs.la/Q04zWNnL0

Our team is excited to be in Charlotte, connecting with partners and clients, and exploring how better data can help lenders identify in-market borrowers, personalize outreach, strengthen customer relationships, and uncover new opportunities for growth.

10/15/2026

The right audience at the wrong time is a missed opportunity. See how intent data can help ➡️ https://hubs.la/Q04Bk_SL0

Consumers will research, compare, and form preferences long before they convert. The real opportunity is identifying high-propensity consumers while they're still in the consideration stage.

Read our blog and view the infographics within for a breakdown of how to get in front of your ideal consumer earlier.

10/15/2026

Headed to the Property Insurance Report (PIR) National Conference this November? Talk to our team to see how better consumer intelligence is helping shape the future of insurance ➡️ https://hubs.la/Q04Bkc5n0

Our team is excited to discuss the role of connected consumer data in helping insurers better understand policyholders, anticipate changing needs, and uncover new growth opportunities.

10/13/2026

Voter data can tell you who someone is on the ballot. Responsibly sourced consumer data can help bring the person behind that vote into focus 🗳️ https://hubs.la/Q04yLhqg0

Host Tim Finnigan sits down with John Slater, Chief Brand Officer at The TARA Group, explores how richer consumer insights can add context to voter data on the latest episode of The Marketing Rapport podcast.

Tim and John discuss:
🗳️ How voter data provides a foundation for understanding and engaging the electorate
🔎 How consumer data can add another layer of insight into the people behind voter records
🧩 How TargetSmart and InfutorData bring voter and consumer data together to create a more complete picture
💡 Why data and creativity can work together to inform more relevant marketing and engagement

Listen to the full episode, and subscribe wherever you enjoy podcasts.

10/12/2026

Find our team at LendingTree's annual summit in Charlotte, NC 📍https://hubs.la/Q04zWBnD0

We’re looking forward to catching up with clients and exploring new ways to identify in-market borrowers earlier, personalize outreach, and uncover opportunities to grow and retain customers.

If you'll be at the summit or in Charlotte, let's set up time to chat: https://hubs.la/Q04zWzV30

10/08/2026

📣 Register now for our 10/29 webinar with the Society of Insurance Research, featuring industry experts from J.D. Power, Risk Information, and InfutorData 👉 https://hubs.la/Q04zCcmn0

Join Stephen Crewdson (J.D. Power), Pat Sullivan (Risk Information), Dan Schwind and Tim Finnigan (InfutorData) as they share perspectives on how identity resolution and data enrichment can help insurers better understand consumers, uncover growth opportunities, and strengthen acquisition and retention strategies.

📅 Thursday, October 29 | 12 p.m. CT/1 p.m. ET

10/06/2026

AI isn’t making great creative work less valuable. John Slater of The TARA Group believes it may be doing the opposite 🤖 https://hubs.la/Q04yLf-s0

On the latest episode of The Marketing Rapport podcast, host Tim Finnigan sits down with John Slater, Chief Brand Officer at The TARA Group and former brand and creative leader at Meta, Airbnb, and Twitter, to unpack what AI means for the future of creative work.

The two explore:

🤖 Why more AI-generated content could make distinctly human creativity more valuable
🧠 How real point of view, taste, and judgment help brands stand apart
⚙️ Where AI can save creatives time, without replacing the thinking behind the work
💡 Why the opportunity isn’t to outsource creativity, but to create more room for it

As AI makes content easier to produce, human taste may become an even bigger differentiator. Listen to the full episode, and subscribe wherever you enjoy podcasts.

10/05/2026

Last week, our team attended the National University Foundation Annual Gala as an Education Ambassador Sponsor. 🎓

It was a great evening aboard the U.S.S. Midway in San Diego, celebrating the people and programs expanding opportunity for students across the country.

Learn how we help institutions leverage high quality data to understand prospective students, strengthen engagement, and support enrollment strategies: https://hubs.la/Q04zbdwX0

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Oakbrook Terrace
Oakbrook Terrace, IL

Website

http://www.infutor.com/

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