Identity Creative

06/03/2026

Rebranding is a big investment for any company. So when should you take the leap to brand?

The conversation usually starts when the market presence no longer matches the business they’ve become.

Identity Creative’s Bill Kleist breaks down how to get the timing right on your rebrand AND how-to-do-it in a way that positions your brand successfully in the marketplace.

  When is it a good time to rebrand your business?   WATCH >> Bill Kleist walks you through the top five indicators that it’s the right time to rebrand your business. “When is it a good time to rebrand and update my logo?” This is an excellent question! If you are considering rebranding and ...

05/27/2026

As AI reshapes how many companies do business, they’re either outfitting everything with AI or completely avoiding it altogether.

Somewhere in between, brand integrity is getting quietly bruised.

That’s the reason we created StrongerBrands AI. Join our online meetups!

Quick Read >>>

As artificial intelligence reshapes how we do business, companies face mounting pressure to adopt AI technologies quickly. But in this rush to innovate, many are overlooking a critical factor: the impact on their brand integrity. Here’s why we created StrongerBrands AI: as we learn to adopt AI, we...

05/20/2026

Rebranding is a great way to rejuvenate a brand, but you’ll miss the best part if you dive straight into the deep end with a new logo design.

A new logo might look like progress, but without clarity underneath it, it’s just a new face on the same confusion.

That’s where the Brand Blueprint comes in. Defining your brand’s DNA is the step most companies skip. That decision quietly limits growth, alignment, and differentiation.

A custom Brand Blueprint is your brand strategy on a single page. It guides every aspect of your business.

When you BrandFIRST, you get a real grasp on what makes your brand unique and why it matters to the customers you want to win.

The Brand Blueprint is a custom infographic that codifies your brand to be more easily remembered and shared. Companies use this blueprint for business strategy, marketing, sales, employee onboarding, and training. Your people are how the world will see, hear, and experience your brand. Get them on....

05/13/2026

Many businesses are leaning on AI tools for marketing content. Sure, it's convenient and cheaper than a human. But here’s the big risk: unrestrained use of AI can quietly bruise your brand. And you won’t know it until it’s too late.

Here are some tips on how marketing can be done ethically and creatively while still using AI tools to promote your brand.

Don't bruise your brand with AI, leverage AI to build a stronger brand! Create an AI Policy for your team.

05/06/2026

How can companies so big fall so fast?
A large part of the path downward was brand drift.

Kodak didn’t fail because it lacked innovation. Yahoo didn’t fail because it lacked reach.

They both failed because their leadership lacked a brand strategy that kept them focused on the business they were actually in.

Before you get a marketing plan, BrandFIRST!

What do legacy brands like Kodak, and Yahoo! have in common? Their brand strategy missteps contributed to their downfall.

05/05/2026

Last week, our own Matthew Kleist was recognized as part of Tomorrow’s 20 by the Auburn Hills Chamber of Commerce.

This award highlights young professionals under 40 who are making an impact through leadership, community involvement, and innovation.

Anyone who knows Matthew or has worked with him understands why he was selected. He approaches his work with thoughtfulness and takes pride in doing things the right way. He is someone who shows up, follows through, and looks for ways to make things better for the people around him.

We are proud to have him as part of Identity Creative and even more proud to see him recognized in this way.

We also appreciate the Auburn Hills Chamber of Commerce for putting together an event like this. Taking the time to recognize people who are contributing to the local business community is important, and it does not go unnoticed.

Congratulations, Matthew.

This is well deserved.
Tell Studios John Richmond Photography

04/29/2026

You know marketing is a vital part of doing business. Are you keeping it completely in-house, outsourcing it to an agency, or risking your brand entirely with a variety of marketing vendors?

Weigh out the pros and cons of your options. You can have a better, more hybrid approach!

Look, you’ve got a great product or service.First, you need to reach the people who will want to buy from you.Then, you have to give them what they need to take action and do business with you. Every business needs marketing. To “do marketing” well, you need talent that cares and shares your g...

04/14/2026

BrandFIRST Workshop - Working at our client's location always adds to the insights generated with the team. Great group of engineers at Emitted Energy: they're transforming manufacturing with thermal imaging intelligence!

04/14/2026

AI is "making it easy" for marketers to post content on your website and social platforms, but is it bruising your brand?

Your brand is your most valuable business asset. Be very intentional and handle it with care!

Big Brand Fails: Taco Bell's Bots and McDonald's AI Ad - They show the risks of hasty AI adoption. Brands need to balance innovation with trust equity in the AI era.

01/01/2026

The Identity Creative Team wishes you and your family a Happy New Year! We are so proud of the ways our team has innovated this year and look forward to our exciting plans for 2026 and beyond.

What's something new that your business is doing this coming year?