Identity Creative

08/18/2026

Can AI Give Us MORE Personal Connection?

Join Matthew Kleist, Identity Creative, and AI specialists for a Panel Discussion: Apply AI today in your Business with a People-First Perspective

Great Breakfast, Professional Networking, & Breakout Discussions
- Matthew Kleist, COO, Identity Creative
- Michelle Armstrong, President, TAG
- Sergio Pages, Client Relations Manager, Structure Tech

Red Run Golf Club
Friday, August 21, 7:30 AM - 9:30 AM
Tickets: $45

Register Here! https://hubs.ly/Q04tsLdT0

07/30/2026

Is your marketing acting like a painful expense instead of a growth engine?

Redesigning a logo or running ads won't fix a confusing message. When you Brand FIRST, you build a solid strategy before spending a single dollar on ex*****on.

In our latest post:
- Why marketing without strategy fails (and costs a fortune).
- How to stop competing on price alone.
- Real B2B case studies with proven revenue growth.

Build the blueprint before you start assembling!

Read now: https://hubs.ly/Q04rn7Jb0

07/25/2026

This year Identity Creative worked with the AuSable River Canoe Marathon (ARCM) branding committee to rebrand this international event held right here in Michigan.
Bill and Linda were honored to get a tour on this 78th annual racewith the voice of the ARCM himself, Cam Money!
The Grayling and Oscoda committees pull off an impressive event—Go HUP!

07/03/2026

This Fourth of July, we celebrate the freedom to build, create, and grow.

We’re grateful for the innovators, manufacturers, entrepreneurs, and business leaders who continue to strengthen our communities through hard work, resilience, and a commitment to excellence.

As you spend time with family and friends this holiday weekend, we hope you have the opportunity to relax, recharge, and reflect on the opportunities that lie ahead.

Happy Fourth of July from all of us at Identity Creative.

06/03/2026

Rebranding is a big investment for any company. So when should you take the leap to brand?

The conversation usually starts when the market presence no longer matches the business they’ve become.

Identity Creative’s Bill Kleist breaks down how to get the timing right on your rebrand AND how-to-do-it in a way that positions your brand successfully in the marketplace.

  When is it a good time to rebrand your business?   WATCH >> Bill Kleist walks you through the top five indicators that it’s the right time to rebrand your business. “When is it a good time to rebrand and update my logo?” This is an excellent question! If you are considering rebranding and ...

05/27/2026

As AI reshapes how many companies do business, they’re either outfitting everything with AI or completely avoiding it altogether.

Somewhere in between, brand integrity is getting quietly bruised.

That’s the reason we created StrongerBrands AI. Join our online meetups!

Quick Read >>>

As artificial intelligence reshapes how we do business, companies face mounting pressure to adopt AI technologies quickly. But in this rush to innovate, many are overlooking a critical factor: the impact on their brand integrity. Here’s why we created StrongerBrands AI: as we learn to adopt AI, we...

05/20/2026

Rebranding is a great way to rejuvenate a brand, but you’ll miss the best part if you dive straight into the deep end with a new logo design.

A new logo might look like progress, but without clarity underneath it, it’s just a new face on the same confusion.

That’s where the Brand Blueprint comes in. Defining your brand’s DNA is the step most companies skip. That decision quietly limits growth, alignment, and differentiation.

A custom Brand Blueprint is your brand strategy on a single page. It guides every aspect of your business.

When you BrandFIRST, you get a real grasp on what makes your brand unique and why it matters to the customers you want to win.

The Brand Blueprint is a custom infographic that codifies your brand to be more easily remembered and shared. Companies use this blueprint for business strategy, marketing, sales, employee onboarding, and training. Your people are how the world will see, hear, and experience your brand. Get them on....

05/13/2026

Many businesses are leaning on AI tools for marketing content. Sure, it's convenient and cheaper than a human. But here’s the big risk: unrestrained use of AI can quietly bruise your brand. And you won’t know it until it’s too late.

Here are some tips on how marketing can be done ethically and creatively while still using AI tools to promote your brand.

Don't bruise your brand with AI, leverage AI to build a stronger brand! Create an AI Policy for your team.

05/06/2026

How can companies so big fall so fast?
A large part of the path downward was brand drift.

Kodak didn’t fail because it lacked innovation. Yahoo didn’t fail because it lacked reach.

They both failed because their leadership lacked a brand strategy that kept them focused on the business they were actually in.

Before you get a marketing plan, BrandFIRST!

What do legacy brands like Kodak, and Yahoo! have in common? Their brand strategy missteps contributed to their downfall.

05/05/2026

Last week, our own Matthew Kleist was recognized as part of Tomorrow’s 20 by the Auburn Hills Chamber of Commerce.

This award highlights young professionals under 40 who are making an impact through leadership, community involvement, and innovation.

Anyone who knows Matthew or has worked with him understands why he was selected. He approaches his work with thoughtfulness and takes pride in doing things the right way. He is someone who shows up, follows through, and looks for ways to make things better for the people around him.

We are proud to have him as part of Identity Creative and even more proud to see him recognized in this way.

We also appreciate the Auburn Hills Chamber of Commerce for putting together an event like this. Taking the time to recognize people who are contributing to the local business community is important, and it does not go unnoticed.

Congratulations, Matthew.

This is well deserved.
Tell Studios John Richmond Photography