05/25/2025
We’re excited to finally share a project we worked on Last year: the new Identity for the City of District Heights.
Last year, the City of District Heights, Maryland embarked on a journey to redefine its visual identity. As the trusted creative partner, the Pixanow team had a clear objective: to create a brand identity that celebrates the city’s community's spirit, welcomes visitors, and incorporates a sense of belonging and pride among residents.
We began by listening deeply: led by Pixanow Lead Partner, Olu'yomi Ojo, the team held conversations with stakeholders, interviews with residents, community engagement sessions and even gathered opinions through city-wide surveys. Our goal was to understand not just what District Heights looks and feels like, but also the aspirations of its people.
The results were insightful: we discovered that District Heights wasn’t looking to spotlight monuments or government buildings—they wanted something more personal, a brand that puts people first. These insights informed our strategy, one rooted in hospitality, community pride and belonging. The result is a vibrant, people-first brand identity inspired by the everyday moments that make a place feel like home. At the heart of it all, the message: This is Home.
Every detail, from the visual identity to the messaging, color palette, and tone, was crafted with ample intentionality and focused on resonating with the City’s diverse audiences.
A heartfelt thank you to the City Council of District Heights, Maryland for trusting us with this important project.
Grateful for the trust. Proud of the work. Inspired by the people.
👉 Check out the full case study here:
https://www.behance.net/gallery/219929529/City-of-District-heights-Brand-Identity
