08/17/2026
Designing a public service announcement banner might not be the "sexiest" project, but it provides an opportunity to flex my "form follows function" muscles.
For this banner, it was important to consider three factors:
1. Legibility: The letters need to be large enough and have enough contrast to be easily read from a distance and from a moving car.
2. Readability: The message needs to be easily understood -- it needs to be presented logically and with the most important text (the WHAT and WHEN) being larger and brighter as to grab attention first.
3. Longevity: This banner will ideally be used for years, which means the colors need to resist fading. Dark blue is highly effective at absorbing UV spectrum light.
So yeah... not the most exciting stuff, but I thought I'd share a little insight into the considerations that go into even a simple project such as this. Thanks for letting me help with this City of Oakland!