05/27/2026
Client branding sneak peak!! 🫶🏼🍴💖
A brand full of personality and confidence!
When this client first came to me she was hesitant about her ideas in wanting to add her own personal flare to the brand, but wasn’t sure how to translate that into a cohesive visual identity 🤷🏼♀️
She’s deeply passionate about home cooking and wanted to build a lifestyle brand centered around sharing recipes, her cultural background, inspiring others to enjoy cooking more, and creating a genuine connection with her audience 💜
I assured her that the direction she envisioned was bold, unique, full of character, and worth bringing to life 🙌🏼
Together, we embraced creating a brand identity that doesn’t just blend into the sea of generic recipe and lifestyle brands online. With the goal of it feeling expressive, moody, edgy, comforting, and deeply personal all at once.
A brand that looks edgy, moody, and a little gothy at first glance — And then surprisingly feels comforting, personal, and familiar. Almost like finding a corner of the internet that finally feels like you 🥀
The goal was to create something for the people who don’t always feel the loudest, trendiest, or most confident in trying new things, but still want a space that feels inspiring, relatable, and safe to grow into 🌱🫶🏼
This brand feels like cooking in the kitchen, making a mess, listening to your favorite songs, and being you 👩🏻🍳
