05/27/2026
Dentists are not always held back by insurance companies.
Sometimes they are held back by fear.
Fear that changing PPO participation will upset patients.
Fear that the front desk will struggle.
Fear that the office manager or insurance coordinator will have harder conversations.
Fear that making a strategic move will create temporary discomfort.
So the practice hits the “easy button.”
Stay in network everywhere.
Avoid difficult conversations.
Accept the write-offs.
Keep the system simple for the team.
But here is the problem:
Easy for the office does not always mean profitable for the owner.
For many practices, PPO contracts did their job. They helped build the patient base. They filled chairs. They made new-patient acquisition easier.
But once those contracts stop supporting the economics of the practice, the owner has to be willing to look at them differently.
This does not mean reckless terminations.
It does not mean creating chaos.
It does not mean guessing.
It means using data to determine which contracts are helping, which are hurting, and which ones need a different strategy.
At some point, every practice owner has to ask:
Are we making PPO decisions based on data, or are we making them based on fear?
Read the full article here:
https://www.solutions101.com/dentists-getting-in-their-own-way/