10/28/2026
During Annual Enrollment Period (AEP), it’s not just prospective members who are searching for answers. It’s current members, caregivers, brokers, agents and providers, all with different questions and different needs.
In this video, Mark breaks down how our team thinks about the full range of audiences entering the digital experience during AEP, and why making information accessible quickly isn’t just good UX, it’s the strategy.