10/30/2026
Spent some time this week going through a client’s Google Ads search terms.
A good chunk of the clicks were from people who were never going to hire anyone. Some were looking for jobs. Some wanted to do it themselves. Some were shopping for products, not a contractor.
Every one of those costs the same as a real lead.
So I added them as negatives and pointed the budget back at people actually looking to hire.
If you’re running ads and have never looked at your search terms report, it’s worth an hour. Happy to walk you through where to find it.