11/04/2026
🎤 Taking the conversation to a national stage...
Last month, Julie and Brian took the stage at Public Relations Society of America ICON 2026 to present a breakout session titled “From Both Sides of the DM: Fixing the Brand-Creator Relationship.” Having both worked on behalf of brands and as content creators (The Orlando DINKs - Theme Parks, Travel, Food, & Fun and Brian Kirkwood), we explored what it takes to build stronger, more successful brand-creator partnerships.
We were honored to be selected from a pool of national applicants and excited to connect with a room full of communications professionals (from seasoned industry veterans to students just beginning their careers.) And apparently, we had a lot more to talk about! The discussion and questions continued well beyond our scheduled session time. We actually talked right through the next networking break. (We’ll take that as a good sign that this is a conversation worth continuing!)
It was also great to see familiar faces from and make so many new connections along the way. Thank you to everyone who joined us, shared their perspectives, and kept the conversation going. We look forward to more opportunities to bring these insights to the industry.