10/21/2026
Authentic placemaking encourages us to ask the question, “Is my destination simply telling stories about a place, or are we helping the people who make that place distinctive tell their own stories?” 🤔
This episode of the "Future of Tourism" podcast features Visit Beloit's president and CEO, Celestino Ruffini, and Henning Garvin, Ho-Chunk Nation member and language expert. Together, they review the important lessons language can teach DMOs about identity, authenticity, and their responsibility as storytellers of place.
The conversation challenges destination leaders to consider how they can help the stories already present in their communities to thrive. Tune in here 🎙️
https://na2.hubs.ly/H08r_Hv0