06/19/2026
We're attending TTRA Annual in Greenville, SC โ๏ธ๐
Join Carleigh Dworetzky on Thursday, June 25, at 11:50 a.m. for the following breakout session:
"From Data to Strategy: Turning Destination Sales Metrics into Action"
With deep experience supporting hundreds of DMOs across the country, Granicus Destinations has a broad, data-rich view of the trends shaping destination sales today. Carleigh will unpack these national patterns, including the latest shifts in group business recovery, lead conversion, and market performance, and explain what they mean for destinations of all sizes and regions. Sheโll be joined by DMO experts who will share how they interpret these national benchmarks through the lens of their own markets, translating big-picture insights into real-world decision-making. Together, they will explore how destinations can navigate national trends while addressing local realities. Through fostering collaboration between national data insights and local market expertise, we will bridge research, education, and practice to shape the future of destination sales strategy.