07/27/2026
This trifold began as a redesign of an existing piece created by another designer. Despite content that evolved significantly throughout the project, the updated brochure was approved by Optum and UHG compliance, printed, and used actively by the clinic. When quantities ran low and a reprint was needed, it became the opportunity to update to Optum's new brand system — robust and well-documented, but built around Word and PowerPoint with no InDesign templates and no layered source files. As the sole designer, every asset was interpreted and built from scratch against an extensive set of brand rules with no production shortcuts.
