Indigo Creative

06/25/2018

Thank you for helping Indigo Creative celebrate 25 successful years in business!

03/31/2017

Celebrating 24 years of business this April 2017—
It's been an amazing journey, working with clients and friends that I love collaborating with!

Designing everything from environmental graphics, marketing materials, websites, promotional materials (men's ties, women's scarves, playing cards and poker chips) to fine art calendars and note cards, capital campaign materials, investor pitch decks.

Working with clients all over the globe, from United States (California, Washington DC, Illinois, North Carolina, Georgia, etc.), France to New Zealand.

Traveling and working on-site with vendors in Singapore and Hong Kong.

Thank you, to each and everyone of you, for helping make this journey possible!
— Melissa Mahoney, Principal, Indigo Creative

07/18/2016

Congratulations to my client Christina Harbridge for writing / releasing this Kindle book!

Swayed: The Power of Context to Increase Influence — If you have experienced the pain of miscommunication, this book has one model that when practiced deliberately can improve influence (conflict, presentations, feedback etc.)

https://www.amazon.com/Swayed-Power-Context-Increase-Influence-ebook/dp/B01GULFKAC

01/06/2016

If you're at CES be sure to look for Cassia Networks new Bluetooth hub, with a range of 300 meters. Indigo Creative designed and developed their new website as well.
http://en.cassianetworks.com

06/10/2015

As part of AIGA SF Design Week, I'm off to a presentation by Duarte on 'Why Presentations Matter'. This is the branding group that put the PowerPoint together for 'An Inconvenient Truth'. It'll be fun to see what they are up to these days..
http://sfdesignweek.org/events/why-presentations-matter/

03/30/2015

Indigo Creative is excited to announce that we designed a logo for HP Global Operations Center Infrastructure Services department and it was unveiled this month. What a great team to work with and great launch!

03/06/2015

AIGA-SF - From mocks to reality
Panel discussion
March 5, 2015
http://aigasf.org/events/2015/03/05/designwork_series
_______________________

Panelists

Amy Hayes Stellhorn, Founder, Big Monocle - Moderator
http://www.bigmonocle.com

Rhiannon Bell, Senior Creative Director, NerdWallet (was at Zynga)
http://www.nerdwallet.com

Joe Sparks, Manager, Sales Animation Team, Google (YouTube)

Tom Censani, Senior Product Designer Manager, Eventbrite

Michael Morris, Design Manager, Chronicle Books
http://www.chroniclebooks.com

Wireframe tools
- Invision (everyone’s fav)
- http://www.invisionapp.com
- Framer JS
- http://framerjs.com
- Origami by Facebook
- https://facebook.github.io/origami/
- Adobe Muse
- Flinto
- https://www.flinto.com
- Pixate (for wireframing animation)
- http://www.pixate.com
- Post-it notes

Tom
- design that extra 10% of delight

Rea from Nerdwallet
- read The Art of Listening by Brenda Ueland
- http://traubman.igc.org/listenfa.htm
- Wireframing – go low-fi first
- McDonalds theory from John bell, read below
- https://medium.com//mcdonalds-theory-9216e1c9da7d
- Went to AIGA Hive conference
- http://hive.aigaseattle.org

Joe from YouTube
- Show attractive person using your product

Ways to measure success of app / campaign
- NPS – Net Promoter Score
- http://www.netpromoter.com/why-net-promoter/know
- Sales
- Customers that come back

02/25/2015

06/10/2014

June 10 - Vico Magistretti Opening Exhibition at the San Francisco Institue of Italian Culture. I helped with the installation and it's a great recreation of V.M.'s work space and some of his creations on display. It's open and free to everyone.
http://www.sfdesignweek.org/events/2014/6/10/vico-magistretti-gallery-opening

06/08/2014

SF Design Week starts Monday and goes for over a week. My first event will be helping install some of the exhibitions tomorrow. Then Zynga studio tour and opening reception at AirBnB. It'll be a great week!

06/03/2014