06/17/2026
Hot Take: Everyone wants to talk about views, likes, + followers but views do not pay the bills.
Those numbers only tell part of the story.
This client hasnât even opened their doors yet. We started from scratchânew accounts, no existing audience, no customer base.
So while reach is important, the real question is:
What is that reach telling us?
The best marketing decisions happen when you stop chasing vanity metrics and start paying attention to behavior. Which content is getting saved? What topics are attracting the right audience? What is actually moving people to subscribe, book, shop, or take action?
Insights arenât just numbers on a screenâtheyâre a roadmap.
Because great marketing isnât about getting seen by everyone. Itâs about getting in front of the right people and turning attention into customers. Thatâs where strategy comes in.
Hope this helps when diving into your business metrics. đ¤