Channel Signal

09/02/2022

In 60 seconds, Paul Kirwin breaks down conversion rates and how they're directly influenced by product reviews.

What is the current consumer sentiment toward rising product prices? Paul Kirwin digs into the Channel Signal platform - and looks at 484,000 reviews - to fi...

07/28/2022

With the disappearance of third-party cookies, many brands are pivoting to find new ways to understand the consumer, and zero-party data is coming into focus. Learn how the Channel Signal platform streamlines access to zero-party data so product and marketing teams can tap directly into consumer intelligence to drive revenue.

With third-party cookies on the way out, brands are turning to first-party data to tap directly into consumer intelligence.

07/19/2022

In 60 seconds, Paul Kirwin breaks down conversion rates and how they're directly influenced by product reviews.

07/18/2022

With back-to-school and the busy holiday shopping season just around the corner, we're sharing a simple equation for accurately measuring your e-commerce rate of conversion - via Forbes.

Online ROI is measured by the rate of conversion, which is the ratio of the number of shoppers visiting a site divided by the number of purchases.

06/03/2022

We throw it back to 1603 to look at the dawn of the phrase "buyer beware" and how it no lo longer fits the bill with savvier shoppers sharing their experiences online through product reviews: https://channelsignal.com/blogs/consumer-intelligence-from-the-only-source-that-matters-consumers/

05/27/2022

In this outtake from Out & Back with Paul Kirwin, James Edward Mills of the The Joy Trip Project talks about the recently completed Full Circle Everest expedition - the first all-Black climbing team to attempt the summit of Mount Everest, with seven members reaching the summit on May 12. This expedition doubled the number of Black people who have summited Everest—an incredible accomplishment!

Stay tuned for the full episode with James.

In this outtake from Out & Back, James Edward Mills talks about the recently completed Full Circle Expedition - the first all-Black climbing team to attempt ...

05/19/2022

How does Channel Signal differ from our competitors? Spoiler alert: we don't do what they do.

05/10/2022

Fit: the elephant in online consumer intelligence. Get it right, and you've got happy customers. Miss the mark, and it can come across in negative reviews. Read on to explore the increasing importance of accurate sizing, and why it matters to consumers. 🐘

Through reviews, direct consumer-to-consumer intelligence revealed that “fit” was the most significant issue, with 33% of the 2.7 million recorded pandemic and post-pandemic reviews.

05/06/2022

In this episode of Out & Back, Paul Kirwin is joined by Anne Wiper, VP and GMM of Smartwool. Tune in for a discussion that covers everything from the beginnings of merino wool and Smartwool's sock recycling program to the evolution of the outdoor retail industry, and the need to invite diversity and create inclusive opportunities in outdoor sports.

In this episode of Out & Back, Paul Kirwin is joined by Anne Wiper, VP and GMM for Smartwool. Tune in for a discussion that covers everything from the beginn...

05/04/2022

Anne Wiper of Smartwool is our most recent guest on Out & Back with Paul Kirwin— and the episode is so fascinating we wanted to share a sneak peek to pique your interest!

Tune in as Anne shares her observations and learning experiences around diversity and inclusion in the outdoor industry. As she so poignantly puts it: it's more than being welcoming, we have to invite people of color into the industry. Take a look and stay tuned for the full episode, dropping this Friday.

On this episode of Out & Back, Paul Kirwin asks Anne Wiper, VP/GMM of Smartwool about diversity and inclusion in the outdoor industry. As Anne so poignantly ...

04/22/2022

It's a beautiful world—get outside and explore it! Happy Earth Day! 🌎

04/20/2022

Product returns are a growing problem for eCommerce brands. Discover how to tap directly into consumer sentiment to get to the bottom of return issues – to save your company money and increase margins.

Read the blog:
https://channelsignal.com/blogs/the-growing-problem-of-free-returns/