Ideary Works

Ideary Works Smart Wordpress Webdesign from a German webdeveloper with 14 years of experience. Webdesign, SEO, Marketing and more. I let your company shine!

You post on Instagram and Facebook to grow your small business.But are you using "Alt Text"?It’s a hidden feature that l...
05/27/2026

You post on Instagram and Facebook to grow your small business.

But are you using "Alt Text"?

It’s a hidden feature that lets you describe your photos for blind users.

It takes 10 seconds. It boosts your SEO. It shows you care.

Small habits make a big difference.

Get the guide.

πŸ‘‡ Comment "Checklist" for my Social Media Accessibility Cheat Sheet.

Happy Memorial Day, Pasadena. πŸ‡ΊπŸ‡ΈToday we honor service and sacrifice. We also reflect on the freedom to participate full...
05/25/2026

Happy Memorial Day, Pasadena. πŸ‡ΊπŸ‡Έ

Today we honor service and sacrifice. We also reflect on the freedom to participate fully in society.

Ensuring your business is accessible to veterans with disabilities is a meaningful way to honor that service.

Let's make sure our main streets are open to everyone.

Check your compliance.

πŸ‘‡ Comment "Audit" for a Veteran-friendly site check.

Small businesses survive on repeat customers.When a customer with a disability finds a local business that accommodates ...
05/22/2026

Small businesses survive on repeat customers.

When a customer with a disability finds a local business that accommodates them, both online and offline, they become a customer for life.

They tell their friends. They bring their families.

Accessibility is the ultimate loyalty program.

Build a loyal base.

πŸ‘‡ Comment "Checklist" for 5 ways to make your web presence more welcoming.

Accessibility isn't just for people with permanent disabilities.It's for the dad holding a crying baby.It's for the woma...
05/20/2026

Accessibility isn't just for people with permanent disabilities.

It's for the dad holding a crying baby.
It's for the woman with a broken arm in a cast.
It's for the shopper in bright sunlight who can't see a low-contrast screen.

When you build for accessibility, you build for situational challenges. You make your site easier for everyone.

Capture every customer.

πŸ‘‡ Comment "Book" to learn more about accessibility

Pasadena has a large, affluent population of retirees.As we age, our vision creates challenges with low-contrast text, a...
05/18/2026

Pasadena has a large, affluent population of retirees.

As we age, our vision creates challenges with low-contrast text, and our motor skills make tiny buttons hard to press.

If your local boutique or service site uses faint gray text or microscopic buttons, you are frustrating your wealthiest neighbors.

Make it easy for them to spend money with you.

Test your site for older eyes.

πŸ‘‡ Comment "Audit" for a "Silver Economy" site check.

Did you know Google Maps lets you highlight if your business is wheelchair accessible?It’s a powerful signal.Your websit...
05/15/2026

Did you know Google Maps lets you highlight if your business is wheelchair accessible?

It’s a powerful signal.

Your website should send the same signal. When your site is technically accessible, it improves your overall "Quality Score" with Google.

Align your physical and digital presence to rank higher.

Optimize your profile.

πŸ‘‡ Comment "Book"

You work hard for your 5-star reviews on Google.Don't let your website drag you down.I've seen 1-star reviews simply bec...
05/13/2026

You work hard for your 5-star reviews on Google.

Don't let your website drag you down.

I've seen 1-star reviews simply because a user couldn't book an appointment online or couldn't read the opening hours.

Frustrated users leave bad reviews. Happy users (who can easily use your site) just show up and spend money.

Protect your reputation.

πŸ‘‡ Comment "Checklist" to find the friction points on your site.

58% of consumers use voice search to find local businesses."Hey Siri, find a florist in Pasadena."If your website isn't ...
05/11/2026

58% of consumers use voice search to find local businesses.

"Hey Siri, find a florist in Pasadena."

If your website isn't coded with accessibility standards (semantic HTML), voice assistants often can't "read" your content. They won't recommend you.

Accessible code helps you win the "Near Me" game.

Get found by Siri and Alexa.

πŸ‘‡ Comment "Audit" to check if your local SEO code is clean.

Small businesses win on service. You know your customers by name. You go the extra mile.Web accessibility is simply an e...
05/08/2026

Small businesses win on service. You know your customers by name. You go the extra mile.
Web accessibility is simply an extension of that service.

It means caring enough to ensure the grandmother with failing eyesight can read your font.

It means ensuring the veteran with a tremor can tap your "Call" button easily.

Don't let your website contradict your excellent in-person service.

Upgrade your digital service.

πŸ‘‡ Comment "Book" to read how accessibility builds customer loyalty.

To all my local restaurant and cafe owners:Please stop uploading your menu as a PDF.PDFs are a nightmare on mobile phone...
05/06/2026

To all my local restaurant and cafe owners:

Please stop uploading your menu as a PDF.

PDFs are a nightmare on mobile phones. They require pinching and zooming, and screen readers often can't read them at all.

An accessible HTML menu is searchable, loads instantly, and works for everyone (including the hungry tourist trying to read it in the sun).

Digitize your menu properly.

πŸ‘‡ Comment "Checklist" for my guide on accessible websites.

If you own a shop or office, you likely have a ramp or a wide door for wheelchair access. It’s standard hospitality.But ...
05/04/2026

If you own a shop or office, you likely have a ramp or a wide door for wheelchair access. It’s standard hospitality.

But what about your digital door?

If your website can't be navigated by a keyboard, or if your images lack description for the blind, you are effectively slamming the door in faces online.

The "Ideary way" means your digital welcome is just as warm and accessible as your physical one.

Is your digital door open?

πŸ‘‡ Comment "Audit" and I'll check your digital curb appeal.

Address

251 S Lake Avenue Suite 800
Pasadena, CA
91101

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