EQBM Design Company

EQBM Design Company Branding and websites for small business, entrepreneurs, and nonprofits that are ready to transform.

Short for Equilibrium, EQBM is the balancing point between your old brand and your new brand. Utilizing a combination of traditional and modern tactics, EQBM crafts transformative brand identities and websites for small business owners by analyzing their past, redefining their present, and preparing for their future.

Six years of EQBM, and I'm celebrating by giving back. 🖤 I've been so privileged to help so many business owners bring t...
08/22/2026

Six years of EQBM, and I'm celebrating by giving back. 🖤

I've been so privileged to help so many business owners bring their brands to life over these six years, and I wanted to give a little something extra back to say thank you.

Here's the deal:

Both of the offers are first come, first served, so if you need one of these or know a business owner who desperately NEEDS something as of yesterday, don't fricking wait to hop on it.

30% off ONE Brand + Website Project

Whether you need a new brand/website, a refresh, or a complete overhaul. Only ONE PERSON will be able to take advantage of this offer.

50% off Brand Momentum Days (Graphic Design Intensives) & Brand Snapshots (Brand/Website Audits)

Only the first 8 people get the code, so this WILL go fast.

The code will drop August 25th at 10am on my Instagram Story, along with the link to submit your brand/website project request.

BUT...

My newsletter subscribers get early access.

I'll be sending the code straight to their inbox on 8/24 and opening up the links at 9am on 8/25 to them – a whole hour before everyone else.

Want in early?

Subscribe to From the Perch before 8/24 (eqbmdesign.co/from-the-perch)

Again, I'm so thankful for everyone's brands that I've had the privilege to work on, and I can't wait to see what the next years bring.

So if you know someone who needs this, don't let them miss out on this opportunity.

08/04/2026

Everyone has their opinion! Lmk what yours is on investing in professional branding.

08/04/2026

Sometimes the biggest business breakthrough happens when you stop waiting for permission and choose what your heart wants.

This month, we're featuring Founding Females® member Hannah Hernandez, founder of EQBM Design Company ().

What started as freelance work after college turned into a thriving branding and design studio helping entrepreneurs build brands that finally reflect the level they're operating at.

Hannah believes great branding goes far beyond a logo. It's about confidence. Clarity. Credibility. And showing up in a way that communicates your value before you ever say a word.

Through strategic branding, visual identity design, and websites, she helps ambitious business owners align their brand with their vision so they can take up space in their industry confidently.

One of our favorite takeaways from Hannah's story is this:

✨ "Confidence is underrated as a business strategy."

Head to the blog to learn how Hannah turned an unexpected career pivot into an award-winning business, why she joined Founding Females®, and how she's helping entrepreneurs show up like they mean it.

If you're in a season of doubt, borrow Hannah's mantra:

💛 "Watch what I can do."

Icons are one of the easiest ways to add pizzazz to your brand.I use them to add visual interest on business cards, crea...
07/27/2026

Icons are one of the easiest ways to add pizzazz to your brand.

I use them to add visual interest on business cards, create custom bullet points on websites, break up and clarify copy, tell visual stories, build custom brand patterns for packaging, and more.

Yes, you can grab free icons online or through tools like Canva, but why not have your own custom set instead?

Pinterest is great for drumming up inspiration on branding projects, but taking a walk around town is even better.From o...
07/23/2026

Pinterest is great for drumming up inspiration on branding projects, but taking a walk around town is even better.

From old school storefront signage to packaging on a to-go coffee cup, real-world inspo just hits differently.

"I have a logo" and "I have a brand" are not the same sentence.A complete visual identity suite includes variations of y...
07/21/2026

"I have a logo" and "I have a brand" are not the same sentence.

A complete visual identity suite includes variations of your logo built for different spaces with each one doing a specific job so your brand scales instead of getting squished, cropped, or repeated into the ground.

These are just a couple of the many questions that are part of my strategy session and questionnaire for every client BE...
07/17/2026

These are just a couple of the many questions that are part of my strategy session and questionnaire for every client BEFORE we even get to dive in to visuals.

Whether you're just launching a business or refreshing your existing brand, it's so important to think beyond what "looks good".

Use these questions as a starting point to think strategically about how your brand and business can work together.

Your website should look good AND function well on every single device out there, but the two primary ones are Desktop a...
07/09/2026

Your website should look good AND function well on every single device out there, but the two primary ones are Desktop and Mobile.

And with how many users are on social media these days, Mobile is oftentimes the ONLY device that people use to visit websites.

At the end of the day, your visitors will of course get the full experience of everything your site has to offer on desktop, but they get the most streamlined version on mobile.

So make sure your site is doing what it needs to do on those two devices and the rest will fall into place nicely.

Okay stalker, happy to oblige you with even more random facts about the brand strategist and website designer behind EQB...
07/07/2026

Okay stalker, happy to oblige you with even more random facts about the brand strategist and website designer behind EQBM (aka me):

🖤 You can find me in head-to-toe black (yes, even in summer, no I'm not reconsidering).

🖤 I am a firm believer that you can never have enough black boots/shoes.

🖤 I don't have a favorite music genre because I listen to everything, but I do love Lady Gaga and Michael Jackson.

🖤 I'll never turn down dessert.

🖤 I've lived in Singapore, spent short stints in Edinburgh, Scotland and Valencia, Spain.

🖤 I prefer client chats (or any chats honestly) over drinks, but coffee works too.

Tomorrow I’ll be speaking at the May Peoria Heights Chamber of Commerce Lunch and Learn!The topic of the day?Designing w...
05/06/2026

Tomorrow I’ll be speaking at the May Peoria Heights Chamber of Commerce Lunch and Learn!

The topic of the day?

Designing with Intent: Get Summer-Ready Without Reinventing Your Brand.

I’ll be walking through my four principles I use when creating any design before I even touch my computer, and how you can implement them in everything you create for your business.

This isn’t about completely reinventing what you have or starting over. It’s about taking what you have and making it that much better so you can better promote your events, sell your products/services, and bring awareness to your business.

Thanks to the Chamber for welcoming me into this space, and I can’t wait to connect with all of you joining me!

Address

Peoria Heights, IL
61616

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 4pm

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