Platypus Advertising + Design

03/04/2020

About 80% of Google search results are coming from a Google product called Feature Snippets. In fact, these days most searches are no longer resulting in clicks to company websites. If you've noticed this drop in click results, you'll want to tune in to what the Head of Communications at SEMRush, Fernando Angulo, has to say on this episode of .

Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee.

02/20/2020

Video content is becoming so popular, sales personnel are using selfie-style videos to email prospects with great success. Find out more, including the 6 must-have videos your business should consider creating, with our guest Jacob Fernandes, customer outcomes manager at Vidyard.

Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee.

02/13/2020

How do you get started in Influencer Marketing? gets the answers to planning strategy, finding Influencers, mitigating risks and determining costs with Influence and Inspire Founder, Kerry P***e.

Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee.

02/05/2020

Broadcast TV, Cable TV, Connected TV, Desktop Mobile Video Content, Social Video Content. Buying TV is complicated these days. On this episode of , , at Cross Screen Media, talks about how his company is making it easier to buy TV advertising.

Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee.

01/21/2020

01/15/2020

True or False: Drones can fly at 500-ft. max. If you don’t know the answer, you need to listen to this episode of . We talk to Frank Datzer, a director of photography and licensed drone pilot, about what companies need to consider when hiring a drone photographer.

Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee.

01/08/2020

Milwaukee will host the Democratic National Convention in July 2020. Megan Suardini at VISIT Milwaukee talks about how the city pulled it off on this episode of .

Megan Suardini, vice president of Marketing & Communications for Visit Milwaukee talks about how the festival city did it and how we are preparing for a deluge of Democratic delegates and national media coming to Milwaukee.

11/14/2019

A recent report says SE Wisconsin is headed for a critical shortage of workers by as early as 2021. What is the region doing to combat this workforce dilemma? Susan Koehn, VP of Industry & Talent Partnerships talks about an MMAC/Milwaukee 7 partnership focused on training, retaining and attracting workers to our state.

A report by the Wisconsin Policy Forum indicates that more retirees and fewer young people could create a workforce dilemma for the state in the coming years. The Milwaukee Metropolitan Association of Commerce, or MMAC, has partnered with the Milwaukee 7 to help companies in the region attract, reta...

11/06/2019

There are three kinds of macarons - a dense, chewy, flourless cookie, made with coconut, a delicate French pastry and President Macron of France. On this episode of , we'll talk to Woops! owner, Shahnoza Saadati, about the delicious French Macaron and one of the fastest-growing franchises in America.

The holidays are just about here, so all of us at thought it would be fun to talk about a sweet, corporate gift idea. This office gift could also be a clever way of saying, “I’m sorry,” when you really mess up. The name of the franchise is Woops! Its bakeshops and kiosks serve …

10/25/2019

There are many ups and downs to a startup business, but the rewards can be many. Find out what it was like for Derek Collins, co-owner of the Milwaukee Pedal Tavern and Paddle Tavern in Milwaukee on this episode of

https://www.platypus-ad.com/2019/10/25/episode-84-building-a-brand-through-reinvestment-with-derek-collins-co-owner-of-milwaukees-pedal-tavern/

By bike or by boat, it is the best pub crawl in town. The Milwaukee Pedal & Paddle Tavern has become the #1 tour in town in just a few, short years. Our guest, Derek Collins shares the ups and downs of a start-up business and how he and his partner, Ryan Lloyd have expanded …

10/17/2019

On this episode of , find out how PR and Communications professionals can save lots of time and money with an online newsroom.

Centralizing all Brand Communications with Online Newsrooms Online newsrooms are becoming very popular, thanks to companies like TEKGroup International Inc., an internet software and services firm that helps PR and corporate communications professionals save time and money, while providing a platfor...

10/09/2019

He’s built billion-dollar companies from scratch using direct response marketing. On this episode of , meet the man behind the marketing of the George Foreman Grill, GoPro, SonicCare and OxyClean. Rick Cesari gives terrific insights and advice on using video to generate sales.

Meet the Master of Direct Response Marketing, Rick Cesari On this episode, our guest has a few ideas to help you use video marketing to increase sales. Rick Cesari has been a pioneer in the Direct Response advertising industry since the early ‘90s and has used Brand Response strategies to help bui...