08/12/2026
We want to shine a light on someone at Asset-Map who embodies exactly what we mean when we talk about our values: Abbey Middleton.
Abbey's our latest Values in Action winner, recognized by her peers for three core values: Customer First Empathy, Simple/Rich Design and Same Team.
Shortly after Abbey started, she was tasked with bringing the Growth Studio to life. No blueprint, she was just handed an idea we had. She went and talked to other employees, pulled in advisor requests, and looked at what the industry was doing that actually worked. Then she built a resource hub that gives advisors a single place to find the tools, partners, and resources they need to grow their practice. That's not a small thing. It's easy to make something helpful or something polished. Doing both at once is the hard part.
What stands out is how she got there. Abbey didn't just take the assignment and disappear into a doc. She asked questions, she listened to what advisors were actually asking for, and she kept refining until what she’d built matched what people needed, not just what looked good on a slide. That's the empathy piece. It's not a value we talk about, it's one she practices.
LiaJean McHenry works closely with Abbey, here’s what she had to say: "Abbey exudes a deep sense of urgency and strong work ethic. She's always seeking to learn and understand what we're doing, and always willing to help. When she says she'll do something, she does it, and does it well."
That's her commitment to Same Team.
Congrats, Abbey. Genuinely glad you're here.
Next month, we’ll spotlight another teammate who brings our core values to life:
✦ Integrity ✦ Customer First Empathy ✦ Elevate the Profession ✦ Simple/Rich Design ✦ Personal Responsibility ✦ "Same Team".
