HUM, Inc.

05/29/2026

https://memphis.craigslist.org/trp/d/memphis-memphis-drivers-stop-splitting/7937062892.html

https://nashville.craigslist.org/trp/d/nashville-nashville-drivers-stop/7936886197.html

Meet a passenger on Uber. Drive the return trip with HUM. That's it. HUM does what Uber and Lyft can't do — it lets you own your customers, set your own fares, and keep every dollar you earn....

05/29/2026

The House Always Wins
Garrett Kolb | Co-Founder & COO, HUM Private Rides

Here's a number Uber and Lyft don't put in the headline: 40 to 50 percent.
That's roughly what the platforms keep from every fare. The driver gets the rest. The passenger pays the full price plus fees, plus surge, plus tips that may or may not make it through. And the company in the middle — the one that owns none of the cars and employs none of the drivers — takes nearly half of every transaction.
That's not a service fee. That's a tax.

Drivers know the math. They've run it. After fuel, after wear and tear, after the time spent waiting between rides, a lot of drivers are working for less than minimum wage when you break it down to the hour. But they stay because the alternative is starting over.

Passengers know the math too. What started as a cheap alternative to taxis has crept steadily upward. Surge pricing during peak hours. Additional fees for everything. Prices that now rival — and sometimes exceed — the taxi rates rideshare was supposed to replace.

Both sides are paying more and getting less. The platform is capturing more and offering less.

The house always wins. That's not cynicism. That's how the marketplace was designed.

The question is whether a different model is possible — one where the driver keeps more, the passenger pays fair, and the platform makes money without taking half the table.

It turns out the math works. You just have to be willing to build it differently. HUM did just that!

05/27/2026

HUM opens in & ! It's time to educate drivers in the great state of Tennessee about the benefits of HUM & Private Keep Ridesharing Rolling in Nashville

05/24/2026

The Marketplace Always Wins!

There's a rule in rideshare that nobody tells you when you sign up — as a driver or as a passenger.

The marketplace always wins.

When a driver activates the app, they've agreed to that rule. The app decides what the ride pays. The app decides who gets the request. The app decides whether the math works in your favor today or whether it doesn't. You showed up. You accepted the terms. The marketplace always wins.

Same goes for the passenger. You opened the app, you tapped a button, and you handed the decision to an algorithm. The price, the driver, the route — none of it is yours to negotiate. You joined the marketplace. The marketplace always wins.

Here's what makes it interesting: the driver marketplace and the passenger marketplace aren't separate. They're the same marketplace, joined at the app. Uber and Lyft sit in the middle, and both sides — drivers and passengers — feed the machine that serves neither of them first.
Drivers complain about pay. But they agreed.
Passengers complain about surge pricing. But they agreed.
The app didn't hide what it was. Everyone just assumed they'd be the exception.
You're not the customer. You're not the product. You're a participant in a marketplace that was designed, from day one, to win. Then came HUM, Inc.

05/10/2026

**Make more money while driving for Uber or Lyft**

If you're already doing rides, you're sitting on a goldmine you're not collecting. Watch this 👇

https://youtube.com/shorts/r_g2W2T63A8

HUM lets you keep 100% of your fares — no commission taken. Flat monthly fee, full insurance, totally legit (licensed in CA, AZ, ID, and FL).

Start here: www.humprivaterides.com/start-driving

Start driving with HUM and legally offer insured private rides. Build your own book of business with low upfront costs.