Ideation Design Group

Ideation Design Group We are a creative, modern boutique architecture, interior design and foodservice design firm deliver Shaffer and Jennifer A. Reynolds. Carl F.

Ideation Design Group, although started in January 2004, has a lengthy history between its two partners, Carl F. Schaffer, AIA was previously President of AAD:Fitch in Scottsdale. He brings to the table 25 plus years of experience in both food and beverage design as well as retail design. His vast expertise has culminated in the airport venues. Jennifer Reynolds was Design Director at AAD:Fitch fo

r seven years under Shaffer. Her flair for themed designs kept clients like Jose Cuervo Tequila, Fox Sports and Expedia.com evolving and award winning. Together, the design philosophy, customer service and ideology about how to run a design firm have made this team a progressive look into the architecture/interior design future. Ideation's current clients include, HMSHost, Bonfire by Todd English, Delstar, Jose Cuervo Tequila, Expedia.com, Fox Sports, Bacardi USA, Diageo and Harley Davidson.

Sneak peak alert! ✨Here’s a first look at our newest project at Dulles International Airport ✈️ Every detail has been cr...
04/14/2026

Sneak peak alert! ✨

Here’s a first look at our newest project at Dulles International Airport ✈️ Every detail has been crafted to feel elevated and inviting, capturing the distilling process while bringing the Mularkey brand to life. The design offers an immersive escape for travelers with cool, bright, natural wood tones with durable metal accents and custom details.

We can’t wait to show you more👀

We’re bringing it home! 🏆🔥Ideation Design Group just won Best Food & Beverage Space for Stage Red at the NEWH Awards and...
12/05/2025

We’re bringing it home! 🏆🔥
Ideation Design Group just won Best Food & Beverage Space for Stage Red at the NEWH Awards and we are over the moon.

Every project is a story—thank you to our team and collaborators for writing this one with us.
What an honor!

08/22/2025

Big news, travelers! SanTan Spirit House has officially landed at Phoenix Sky Harbor. Located in Terminal 4, this speakeasy-inspired bar brings the best of Arizona spirits and brews straight to your journey.

Our team had the honor of doing the architecture, foodservice, and interior design. From the bold bar experience to the inviting finishes, every detail was crafted to make your time at PHX memorable.

Enjoy locally distilled SanTan pours, or grab a cold Sky Harbor Lager before takeoff. This is the new go-to spot to toast your travels.

📍 Terminal 4 | PHX Airport

Our very own Jennifer Reynolds is this month’s featured Legend for the AMAC Legends & Leapers speaker series. Hosted by ...
07/29/2025

Our very own Jennifer Reynolds is this month’s featured Legend for the AMAC Legends & Leapers speaker series. Hosted by the Airport Minority Advisory Council, AMAC champions diversity and inclusion in the aviation industry. This series pairs seasoned pros with rising leaders to explore how experience and fresh perspective shape the future of aviation. Don’t miss the conversation on July 30!

⛳️ Fore the Cause 2025 ⛳️The Ideation Design Group team had an amazing time at the 5th Annual Fore the Cause Classic, su...
04/28/2025

⛳️ Fore the Cause 2025 ⛳️
The Ideation Design Group team had an amazing time at the 5th Annual Fore the Cause Classic, supporting The Salvation Army at Talking Stick Golf Club in Scottsdale!
We’re proud to partner with an organization that impacts so many lives. Last year alone, The Salvation Army provided over 310,000 people with food, shelter, and essential services across the Valley.
Thank you to everyone who made the event so special. We can’t wait for next year!

Yesterday we celebrated the ribbon cutting of Garrett Popcorn Shops in Phoenix Sky Harbor International Airport. ✂️✨As p...
04/24/2025

Yesterday we celebrated the ribbon cutting of Garrett Popcorn Shops in Phoenix Sky Harbor International Airport. ✂️✨
As part of the architectural and design team, working alongside TMG Hospitality, Phoenix Sky Harbor Airport, and the Garrett crew, we’re proud to have transformed this space into a must‑visit, aroma‑filled experience for travelers.
Step off the jetway, follow that buttery‑caramel scent, and snag a bag of Garrett Mix® before wheels‑up. See you pop‑people in the boarding line!

Sneak peek alert! Our custom Sammy Hagar “Red Rocker” guitars are taking shape! 🎶Every fret, every fiery red finish is a...
04/24/2025

Sneak peek alert! Our custom Sammy Hagar “Red Rocker” guitars are taking shape! 🎶
Every fret, every fiery red finish is a reminder we’re THIS close to opening the doors to CLT’s newest island‑inspired oasis: Sammy Hagar’s Beach Bar & Grill. Think fresh riffs, killer cocktails, and that trademark rockstar energy right in the terminal. ✈️🍹
Swipe through these progress shots and imagine strumming your way to the bar for a Red Rocker Margarita while you wait for takeoff. Stay tuned! Opening day is just around the corner!

🏎️ Red Bull Racing Takes Over Phoenix Magazine Cafe & Market! 🏎️🔥F1 fans, this is your moment! The Red Bull Racing Formu...
02/08/2025

🏎️ Red Bull Racing Takes Over Phoenix Magazine Cafe & Market! 🏎️🔥

F1 fans, this is your moment! The Red Bull Racing Formula 1 car is LIVE at Phoenix Magazine Café & Market today and tomorrow—thanks to TMG! 🤩🏁

Fuel up on coffee ☕, soak in the stunning design by Ideation Design Group, and snap that perfect shot 📸 with one of the fastest machines in the world! 🚀

📍 Where: Phoenix Magazine Café & Market at the Phoenix Sky Harbor Rental Car Center
📅 When: Today & Tomorrow

Tag your F1 crew and don’t miss out! 🏁👇

We are seeking for a multitasking ninja who handles clerical and administrative task. Our Office Support Hero is respons...
01/13/2025

We are seeking for a multitasking ninja who handles clerical and administrative task. Our Office Support Hero is responsible for coordinating a variety of office administration functions including receptionist duties, shipping/receiving and manage calendars. Looking for someone who is fun, dynamic, task and detail oriented. We are creative, think outside the box people, looking for the same to run the day to day and keep the tank full.

Address

4885 E. Washington Street
Phoenix, AZ
85034

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 12pm

Telephone

(602) 792-1781

Website

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