03/05/2025
Thrills are not synonymous with corporate briefings. In this case, we matched the forward-thinkingness of the CEOs and corporate thought leaders who contributed to this briefing with equally forward-thinking design.
Like many corporate endeavors, the content and messaging often end up overthought, over-edited, and ultimately uninspiring. To break away from this cycle, we decided to start from scratch and establish a few guiding principles. First, we embraced a small, non-traditional format to stand out and feel approachable. Second, we eliminated the use of PR-approved photos, opting instead for art that felt raw and authentic. Finally, we commissioned the portraits from artists who had never worked in the corporate space, ensuring a fresh and unconventional perspective.
“The truth is, creating a small publication solely focused on CEO corporate culture was considered a risk. However, the end result proved the critics wrong. The concept and design Cory developed made the project far more successful than we ever could have imagined.”
- Stefan Linssen, Publisher
