11/04/2026
"If we can give the salesperson an overview of what the journey has been for this prospect up until the point in time where they registered, and give them an action item that says, 'Hey, listen, this person is highly motivated today. Do this'... If the value is for the sales agent and they see it as a differentiator for them or they see it as a way that them and their families can generate more income, the likelihood and the impetus for them to use this is much stronger than if it's just an audit tool, it's a reporting tool, or it's a way that people can track what I do on a daily basis. Make the value with the salespeople, you will see magic happen with the rest of the CRM." — Dave Betcher
Is your CRM a powerful sales engine, or just an expensive database your team hates using? On this episode of the Builder Marketing Podcast, Dave Betcher of Betcher Consulting Group joins Greg and Kevin to discuss how the strategic use of a CRM can help home builders streamline their operations, drive sales growth, and empower their teams to succeed.
https://www.buildermarketingpodcast.com/episodes/344-unlocking-the-selling-power-of-your-crm-dave-betcher
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