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Monday 9am - 5pm Tuesday 9am - 5pm

FieryFX

Name: FieryFX
Address: 2390 East Camelback Road Suite #130, Phoenix, AZ, 85016, US
Telephone: +14802704850

Helping kitchen & bath designers stop running their business from memory & start putting AI to work FieryFX is a boutique marketing & consulting agency. How?

Expertise paired with data, technology and perspective is how FieryFX builds business assets and creates systems that get real leverage to grow and improve your business. We know running a business is hard work. But, there are "simple machines" available to help the hard work yield more results. We help growth-oriented businesses harness websites, analytics, smart business & technology to expand their reach and impact… with ease. Using our proprietary framework, companies first get clear on what success looks like. Then we use, remodel or reinvent their existing processes, technology and systems to set them on the path to achieving success. Getting value from technology is 30% the tech, and 70% how it is used. We don’t believe in business as usual. Instead, we help you ignite the value of your...

Time - Make the right decision easier and faster. Know for a fact that all the effort you're expending is building momentum in the right direction. It all starts with a plan. Effort - No business can grow without adding capacity. Automation is exponential capacity. Focus on the places in your business where you add the maximum value and let the robots help do the rest. Impact - Every business is in the business of results. Make sure that what you are doing with your time, money & technology is converting into real business & results. Start on the journey to doing more with less by tuning into my podcast Elevated with Brandy Lawson: FIeryFX.com/Podcast or anywhere you listen to podcasts.

11/04/2026

Nobody opens a design business because they love writing SOPs, right? 😅

Brandy's workaround from the AMA: record your meetings. An agent can take that recording and build the checklist or task template in Monday, so the standard operating procedures are creating themselves. Talking turns into a step-by-step process your team (or your agents) can follow, and the wheel stops getting reinvented every month.

On Tuesday, Nov 10, Brandy builds a business brain in Notion with each attendee, live, and everyone leaves with one real task running in AI. 90 minutes, $49, 11 AM Arizona / 1 PM Eastern.

Making Headway with AI: Build Your Business Brain →→ store.fieryfx.com/headway

11/03/2026

Feels like news of another shiny AI assistant lands in your inbox weekly, right? 🌟 (I'm looking at you Dot & Duet).

They look great, promise to do all 👏the👏 things👏.

By now you know that to see if the thing is even useful you'll spend 1-3 hours explaining what you do, who your clients are, how you price, and why installation never gets quoted separately. The same set of info you gave the last three tools.

Yes, that is why every new shiny tool feels like starting over (and making zero progress).

A designer asked about this at our recent AMA session.

So, what if all this information had a place to live that wasn't your head? What if the next time you wanted to give a new AI app a roll all you had to give it is:

“Everything you need to know about how I work is in Notion. Read it, and ask me what’s missing.”

On Tuesday, Nov 10 we build your business brain together, live. 90 minutes, $49, recording included, and you leave with it set up →

11/01/2026

Shiny object syndrome is real (looking at every AI launch email this month 👀), and it makes it easy to lose track of where AI could help most.

At the AMA, Brandy shared the fill-in-the-blank starters she uses to find the next question worth asking:

The thing I keep doing by hand is ___.
I tried AI for ___ and it gave me garbage.
Is it safe to put ___ into AI?
What do you use every day for ___?

Whatever lands in that blank is a great first build for Tuesday, Nov 10, when Brandy and attendees build their business brains together, live. 90 minutes, $49, 11 AM Arizona / 1 PM Eastern.

Making Headway with AI: Build Your Business Brain →→ store.fieryfx.com/headway

10/30/2026

Your best explanation of how a remodel works probably happened in a client meeting last Tuesday... and then it evaporated. 🫠

Brandy's rule from the recent AMA: record it once, find it any time. Client meetings hold what got decided, plus the explanations that could become your welcome kit, a page on your website, or next week's social post. Site walks count too. Even when the phone audio is rough for humans, ChatGPT, Claude, or any frontier AI tool can make out what was said, and you have the record.

On Tuesday, Nov 10, Brandy builds a business brain with each attendee, live, so recordings like these finally have a place to land. 90 minutes, $49, 11 AM Arizona / 1 PM Eastern.

Making Headway with AI: Build Your Business Brain →→ store.fieryfx.com/headway

10/30/2026

Two client email problems. Both have an AI fix.

Problem one: the client asks for something but gives you none of the details you need to actually deliver. They expect you to read their mind.

Feed the email to your AI tool. Ask it to generate clarifying questions based on the project type. You get a specific list of what's missing. Send that instead of guessing.

Problem two: the update email that's longer than a CVS receipt. You got everything in there — every detail, every status — and now it's so long nobody will read it.

Also an AI job. Paste the draft in, ask it to cut to the essentials. What comes back is the email your client will actually open.

Neither replaces your judgment. They just stop the two places where communication stalls most.

Watch the replay: Ask Me Anything about AI

https://fieryfx.com/ama?utm_source=facebook&utm_medium=social&utm_campaign=ama-2026-10

Then build your business brain live with Brandy on Tue Nov 10: Making Headway with AI, 90 minutes, $49 →→ https://store.fieryfx.com/headway

10/23/2026

Not all leads are the same. Treating them like they are burns time you don't have.

Two categories worth knowing:

MQL — marketing qualified lead. Someone who's shown interest. Engaged, curious, not ready to buy yet.

SQL — sales qualified lead. Someone who's ready to have the buying conversation now.

Most K&B businesses don't separate these. Every inquiry gets the same amount of designer attention — which means your most valuable resource gets spread across people who are browsing and people who are ready to sign.

When you define the difference: SQLs get your designer's direct attention. MQLs go into a nurture track until they're ready. Systems handle the MQLs. Designers handle the SQLs.

That's not a small efficiency gain. That's where your designer's time actually goes.

Watch the replay: Ask Me Anything about AI

https://fieryfx.com/ama?utm_source=facebook&utm_medium=social&utm_campaign=ama-2026-10

10/20/2026

Your designer says the Harrisons are ready.

You look at the same notes and see somebody who's been thinking about it since spring, hasn't given you a number, and keeps asking whether you also do laundry rooms.

Not one of you is wrong. But there's not a shared definition of what "ready" means.

So every lead routes back through you, because you're the only one who can rule on it. Which means you're the bottle neck and designers can't just do their jobs.

The way to remove yourself is to write the standard down once. Two or three things, whatever's true in your showroom. Budget said out loud. A date they're working toward. Both decision-makers in the room.

Then hand it over. The designer checks it against the list, she makes the call, and you hear about it after.

You'll know it worked the first Monday she doesn't ask you. →

Got an AI question that needs an expert answer? Ask Brandy live today at 11 AM Arizona / 2 PM Eastern. Free, 45 minutes, recording included.

https://fieryfx.com/ama?utm_source=facebook&utm_medium=social&utm_campaign=ama-2026-10

10/19/2026

Even the best stylist doesn't cut their own hair. There's always a spot in the back you can't see. ✂️

Tomorrow at 11 AM Arizona / 2 PM Eastern, bring me the spot you can't see. Free Ask Me Anything on AI and running your business, plus the tools I use every day.

Register: https://fieryfx.com/ama?utm_source=facebook&utm_medium=social&utm_campaign=ama-2026-10&utm_content=dayof
The recording goes to everyone who signs up.

10/16/2026

When was the last time I talked to that person?
Did they read the proposal?
Is it time to follow up?

If those questions live in your head instead of your tools, your system is making you work harder than it should.

Without email integration in your CRM, conversations scatter. A client texts, emails your designer, DMs you on Instagram. Nobody has the full picture. Context lives in four apps and your memory.

When everything connects in one place, you open a contact and see the complete history — every message, every touchpoint, in order. Your team can jump in without a briefing. The "did they read it" question has an actual answer.

That's not a nice-to-have for a business managing multiple clients at different stages.

Got an AI question that needs an expert answer? Ask Brandy live on October 20. Free, 45 minutes, recording included.

https://fieryfx.com/ama?utm_source=facebook&utm_medium=social&utm_campaign=ama-2026-10

Address

2390 East Camelback Road Suite #130
Phoenix, AZ
85016

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm

Telephone

+14802704850

Website

http://fieryfx.com/

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