04/29/2020
As the automotive world fights to make rapid changes to serve customers, those who in invested in mobile technologies prior to COVID-19 are in best positions to adapt quickly with mobile apps.
Digital Retail - Showrooms are closed but not the mobile app! Dealers have ensured customers can browse LIVE inventory, view photos, ask questions, and apply for financing all through the mobile app.
Push Notifications - Dealers have been able to communicate with their customers right on their mobile phone lock screens. Updating customers about extra precautionary measures at the dealership, changes in hours of operation, and announcing new servicing options available.
Pick up / Drop Off - Dealers have been able to adapt by using the native built in pick up & drop off scheduler in their apps, no 3rd party service required.
Loyalty Rewards - With showrooms closed, often Service Departments remain open being deemed essential. With the shift to service, what better time could there be to retain and reward your customers for their loyalty during these critical times with a native Loyalty Rewards system. Dealerships have been able to customize the program on the fly to handle new service incentives.
How have you adapted with mobile during these times? Let us know below!