Yellow Based Green

Yellow Based Green I'm an award winning creative director with a penchant for finding four-leaf clovers and innovative,

13 years ago, I dropped my first child off at Avalon Elementary. Convinced that we were living in our starter house and ...
02/01/2023

13 years ago, I dropped my first child off at Avalon Elementary. Convinced that we were living in our starter house and that Northgate was our starter school. And then Kindergarten went really well. And so did 1st grade and 2nd grade…and now we have two Flames – a Sophomore, and a Senior who just last week was accepted into the Penn State Graphic Design program.

Small size. Walkability. Accessibility. An attitude that embraces the notion that career success is defined in a myriad of ways. To students seeking an education infused with diversity of thought, background, and experiences, Northgate is the school district that ignites the possibilities of each individual. Down-to-earth, community-oriented, open-minded, and maybe a little quirky, Northgate is the little district that’s catching fire, and we deserve a brand identity that reflects that.

I’m proud of this school district and am honored to have worked together with the community and administration to develop our brand standards.

Special thanks to Theresa Gallick for conducting the focus groups and developing the inspiring creative strategy and Gregg Valley for his incredible Phoenix illustration!

The Northgate School District is proud to unveil an updated set of district logos that will create a modern, unified identity throughout our school community.

The design and development of the suite of logos has been years in the making. Initial discussions began in 2019 and the process was accelerated this school year as part of our Strategic Plan. The District Board of Directors approved the logos during its Jan. 17 meeting.

The district would like to offer special thanks to Mrs. Amy Rajakovic for all of the professional work she donated to the district as our official graphic designer.

I spent some time at Jubilee Soup Kitchen recently – it's an amazing organization that does a lot of good for a lot of p...
12/06/2022

I spent some time at Jubilee Soup Kitchen recently – it's an amazing organization that does a lot of good for a lot of people. They do so much more than provide hot meals – they serve our community in many ways including Social Services and a free Clothing Room. Gently used and new donations of warm clothing and blankets are very much needed right now, so my friends at Print Management have organized a clothing drive. Please consider a donation. If you can't make it down to Print Management to drop off, you are welcome to leave donations on our front porch. Just PM me for the address. (Thanks to Mia Rajakovic for this design!)

Help Print Management serve our community throughout the holidays with seasonal clothing for distribution at Jubilee Soup Kitchen.

We are collecting 🧥🧦🧤:
NEW OR GENTLY USED – coats, socks, hats, gloves, blankets
NEW – underwear

CLOTHING DROP-OFF LOCATION:
Print Management | 800 Vinial Street, Suite B210 | Pittsburgh, PA 15212
☏ Please call 412-321-5205 before dropping off or to make a secure donation or to find out more!

Thanks!

04/22/2022

My daughter is interested in art direction and shadowed me today for a class at Northgate High School. She got to participate in a broadcast shoot for Hefren-Tillotson and learn about all the jobs that go into making a successful TV spot. Here is her directorial debut! Thanks to Mark Fallone (director), Dick Roberts from Roberts Communications, Anita Harnish (producer), and the wonderful people at Hefren-Tillotson for a great day!

08/25/2021
YellowBasedGreen made it into the Best of PGH finals! Woohoo! Please vote!
08/01/2021

YellowBasedGreen made it into the Best of PGH finals! Woohoo! Please vote!

🎮 Best of PGH 2021 voting is now open until August 31, help your favorite restaurants, bands, and more win the whole game!

My distinguished colleagues.
07/28/2021

My distinguished colleagues.

I clearly need to be better about my YBG social, and today seems like a good place to start! I'm very lucky to work with...
07/16/2021

I clearly need to be better about my YBG social, and today seems like a good place to start! I'm very lucky to work with the Pittsburgh Botanic Garden, and today we created a fun display at an empty storefront in Robinson Mall. Check it out if you are out that way. It's currently located on the first floor right outside of Dick's Sporting Goods. Fantastic images by Scott Goldsmith Photography and printing by Print Management make my job so easy. But, I'd never dressed a mannequin before...that part = not so easy. (FYI, the arms fall off A LOT.)

Today’s catch.
06/11/2019

Today’s catch.

It's been quite a while since my last blog post, but I've been doing some really fun things I'd like to share. Here is t...
06/02/2019

It's been quite a while since my last blog post, but I've been doing some really fun things I'd like to share. Here is the first one.

A few months ago, my friend and wildly talented photographer, Scott Goldsmith called and asked if I would be willing to work on a pro-bono logo project that involved the Pittsburgh Police, the Pittsburgh Steelers, children, and chess.

Address

Pittsburgh, PA

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+14127163413

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