10/15/2025
Yesterday I shared that 60% of companies are wasting their AI investments.
Today, let’s go over why that’s happening
I've watched it happen in companies both big and small:
A business owner or manager hears about AI or is told that they should be using it in their department. They get excited, subscribe to some tools. Maybe ChatGPT Plus, maybe some automation software.
Six months later? Nothing has meaningfully changed.
Here's the pattern:
- They buy tools before understanding their problems
-They skip the strategy phase because it feels like "delay"
- They expect the AI to magically fix inefficient processes
- They don't align AI initiatives with actual business goals
Sound familiar?
BCG's research confirms this pattern: The 5% generating real value START differently.
+They don't start with tools.
+They start with strategy.
+They map processes FIRST.
+They identify specific, measurable opportunities.
+THEN they implement.
This is why I built our AI Readiness Assessment process.
Tomorrow I'll share what the 5% do differently.
But here's my question for you: Have you bought AI tools that aren't delivering? What happened?