04/30/2026
Great to see Sima Vasa(Paradigm Sample) and Greg Silverman(Interbrand) take the stage at IIEX North America hosted by Greenbook
Their talk, “Role of Brand and Consumer Choice,” brought to life how brand impact can be measured in real decision-making.
A few highlights:
• Brands that raise their Role of Brand grow revenue 40% faster than those with lower scores
• This partnership works by combining Interbrand’s 25+ years of brand valuation leadership with Paradigm’s global, high-quality data capabilities
• Together, we’re transforming a once-theoretical concept into a research-driven product with real business impact
Want to learn more, let’s chat at IIEX!