Goodrich Design

07/03/2025

10/07/2024

11" x 17" poster.

08/19/2024

Postcard art and design for a literacy program.

05/11/2020

Joanne Rogers mentioned this prayer in a magazine article I read, and I wanted to make sure I remembered the beautiful words.

05/06/2020

A second version.

05/05/2020

The words in this poem were written by William Wordsworth over 200 years ago. When interviewed about its meaning, Professor Will Christie, Australian National University, said that "What the poem's about is a sense in a particular kind of nostalgia, the idea of childhood as a time of extraordinary visionary clarity...What is more ordinary than grass? Grass is not supposed to be splendid, but if you see it with the right eyes...The answer is there. We have to recover the sense of importance of even the most ordinary things."

During this time of the Coronavirus, I think many of us are doing just that.

02/03/2020

For (but not limited to) my fellow oldsters, this article explains how tools like Calendly and Zapier may help you in your home-based business.

Apps and services to help you grow

10/02/2019

Great working with Portage Printing, who did a stellar job printing data sheets and folders, and handled it graciously when I had a fairly last minute minor change on one file. So nice for me as well to talk with Keith about working in Illustrator and InDesign. Made my day.

09/09/2019

Love designing social media graphics, even more so when they have a good purpose behind them.

09/04/2019

I'm a fan of the show CashPad on CNBC, which follows a former Bachelorette star and her fiance as they renovate stand-alone dwellings and make them into really appealing short-term (AirBnB) rentals. As part of their business model, they take on the cost of all the work, usually 40-60k, and accomplish it all in a week. The homeowner signs a four-year contract, receives a guaranteed monthly payment whether rented or not, and the CashPad people handle all the marketing, booking and cleaning. As a designer, I appreciate their attention to detail. Each rental has a special area or art element that makes it perfect for people to stage photos. Every build they do is branded with a simple round sign with their logo for brand recognition. They scout local businesses with interesting activities and get coupons for their guests, which are left in a guest book inside the home. They even provide hand-illustrated postcards of the rental for guests to take. They rely heavily on visual marketing, which means not only guests posting photos on social media, but always using professional photography to advertise their rentals. I like the value they put on using logos, signage, illustration and photography as essential to both their marketing and elevating their company's image. Below is a picture of one of their projects - a renovated shipping container.