PAIL

09/05/2025

I love having so many different clients and industries to work with it makes my job so much fun, never feels like work.

Here’s me on a ride along for Bernert Nav just getting some B-roll and having a fantastic day.

04/29/2023

We love it when clients win awards among w the label design we did. 🥰

Thank you San Francisco World Spirits Competition, and thank you Chief Judge Jeffrey Morgenthaler for the Gold medal to our Iris liqueur. A splash in your G&T makes all the difference.

04/26/2023

Pail Values honesty.

This means, using our 20 plus years of branding experience to assess your visual assets for your brand or company. It means, using intuition and design aesthetic to communicate the why we are making choices we do and so much more.

We aren't here to tell you what you want to hear or what you already know. We are here to offer the service we are hired for. Design. Sometimes that take directness, and honesty about what we see, what we know and how it's done.

04/26/2023

From the Pail Lists. Our Top picks for best package design over the years, or in other words, our favorites.

04/19/2023

We've updated our website and brand for 2023. If you want to learn more about our services, pricing and showcased examples, check out our site.

04/18/2023

A custom brand, package design and sales sheet for a company producing a tea for lactating mothers to help increase their breast milk. The elephant was the spirit animal that came out of the brand workshop and developed into their brand mark.

04/16/2023

It’s more authentic and you’re truly connecting with your audience. The emotional bonding to a brand supports how a customer 'feels' about your brand which is stronger than the pragmatic need.

With each design decision, we check in, to see if it aligns with the values of the company, the objective, who we are talking to, and what the purpose is.

It’s not just about getting attention, it’s about getting the RIGHT kind of attention, feedback loop, and loyalty to your brand through thoughtful design. That is long term brand building we support, with consistent touch points in your marketing plan.

04/13/2023

Branding Focus: Sankalpa

We developed this thoughtful branding for Sankalpa through an in-depth question and answer session with the founder. The logo was symbolically created through ancient symbols of three, algining soul, purpose to connect through the seed of intention. The color palette was developed through our intuitive approach and good listening skills in our foundation research for the project.

04/10/2023

FluffyWeight is a super-soothing, safe and effective therapeutically weighted stuffed animal designed under the guidance of occupational therapists to effectively ease anxiety and shorten sensory meltdowns.

04/09/2023

Pail is now open for new projects for Summer 2023.

We have 5 spots open for new projects. Will it be yours? We will fill up fast!

How is your brand growing? What is your purpose?

We ask the tough questions that make you think. It's how we pull out the visual communication that your brand may be missing. You may know it, but do your customers know it?

04/08/2023

The PAIL name serves as a metaphor for creativity. Through college, the galvanized pail is what held Jessica’s design tools, paintbrushes and pencils. She starred at it endlessly and during the college project of branding for oneself, she developed "Creative Pail Design" The design won awards and highlights from HOW Magazine and a few years later, it changed to Creative Pail, then shortened to just PAIL as that's what everyone referred to the business as.

The pail symbol, reminds us to get away from the computer and into our
weirdness, our creative... our spark.

That’s where the good stuff comes from. Creativity, intuition, ideas come first, then design.

Pail: Filled with Creativity!

04/06/2023

Why Portland + Kauai?

I'm an artist. I need color, light, running in the mornings, bird sounds and warmth. I've figured out how to get this year round and my creative energy has leveled and remained high with this new snowbird lifestyle.