Plum Design Studio

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United States
Portland, OR
Plum Design Studio

A boutique design studio empowering businesses through strategic brand, web, and packaging design.

02/18/2026

Introducing my latest illustration set: Florals & Foliage 🌿 This collection features 26 hand-drawn illustrations curated around the theme of nature and designed to bring warmth, charm, and personality to your brand.

While this set is versatile, it is especially well-suited for spas, florists, skincare and beauty products, and other wellness and lifestyle businesses.

Shop all illustration sets at:
plumdesignstudio.com/illustration-sets

02/05/2026

After crafting a brand identity for Healing Grove Counseling, we brought it to life through a new website. Designed as a welcoming digital space, the site helps prospective clients easily learn about services, approach, and fees. The website was intended to feel warm, calm, and grounding. Swipe to see the before and after of the homepage.

In a world filled with chaos, working on projects like these (and later visiting them) help me feel grounded. I’m incredibly grateful to collaborate with kind, thoughtful people who are making a positive impact in their communities. 💗 If you’re a business owner looking for design support to help you make a bigger impact, I’d love to connect.

01/16/2026

Rebrand for Healing Grove Counseling ✨The owner was ready for a professional, cohesive brand identity to support her growing therapy practice. With a limited budget and no need for a fully custom rebrand, a semi-custom brand kit was the perfect solution.

Starting with the Saltwater Lodge brand kit, we thoughtfully tailored the logo, colors, and assets to reflect Healing Grove Counseling’s personality. The result is a brand that feels earthy, natural, and comforting. She also added on a custom brand icon to tie in the tree metaphor behind the business name and to further distinguish her brand.

Looking for a polished, intentional brand without the investment of a fully custom build? Check out the available brand kits at plumdesignstudio.com/the-brand-stand

01/09/2026

Introducing Ormega, a natural performance apparel brand redefining activewear. Made with 100% natural materials, plastic-free fabrics, and plant dyes that are better for your skin, your health, and the planet.

Ormega’s brand identity blends earthy, traditional influences with clean, modern design. Inspired by the Spanish word for “ant,” the logo reflects the power of small, intentional actions. Its form draws from the ant itself and incorporates organic lines influenced by Peru’s Nazca Lines. Paired with a color palette from natural dyes and a crisp typeface, the identity feels grounded, clean, and confident.

Thanks to for bringing me on for this project to help with the brand and email design.

Creative Direction: Anastasia Salazar
Messaging: Juhee Lee
Web Design: Laura Brisson

08/27/2025

A closer peek at my sticker sheets, made from my hand-drawn illustrations 🌹🍓🍄

You can find my stickers + art prints for sale at but only for a few more days! If you’re local to Portland, stop by before the end of the month to shop them in person (and treat yourself to some of their incredible candy while you’re there 🍫).

04/09/2025

A color palette inspired by a charming tavola calda snack bar I came across during a visit to Bergamo, Italy last year. I love the combination of neutral and warm tones found in the rustic textures of the building, the wooden window frame (and fold out bench – how cool!), and hand-painted signage. Swipe to see → 👀

04/02/2025

A closer look at my tiny food illustrations created for the .stjohns show, plus a peek into my process!

Any favorites? Which one would you take home? 🤗

04/01/2025

I’m excited to have been selected as the featured artist for the April .stjohns show. The Tiny Gallery is a miniature art gallery with free, curated installations for the community to enjoy. Creating these tiny Illustrations has been such a delight—I hope they bring just as much joy to those who take them home. If you’re in the neighborhood, stop by and snag one for yourself! 🍓🥑🍒🍉🍊

03/28/2025

The Hotel & Travel illustration set in action! 🚲🌴🏖️ A little reminder that hand-drawn elements can instantly bring charm and personality to your postcards, invitations, websites, social media, and more.

Shop illustration sets at: plumdesignstudio.com/illustration-sets

03/26/2025

Today I’m sharing more about my Brand in a Week service, a simplified version of my Signature Brand Design service, streamlined into a collaborative and efficient 5-day process.

Here’s a closer look at the process:

🔎 1. Project Prep & Discovery: Before our week begins, you’ll fill out a questionnaire to help me understand your goals, audience, and style preferences. Based on your answers, I’ll create two distinct mood boards for you to choose from.

📞 2. Strategy Prep Call: The design week begins with our Strategy Prep Call, where we’ll review the two creative directions and select one that resonates the most. This collaborative session allows us to discuss and refine the direction in real-time.

🖥️ 3. Design Time: Once we are aligned on the direction, I’ll begin building out your brand assets. This includes creating the logo, researching fonts, refining the color palette, and putting all of the elements together.

🔄 4. Revisions: Next, we’ll have another call where I’ll present your brand, complete with mockups to help you visualize it in context. I’ll gather your feedback and work through any revisions live on the call.

📁 5. Brand Handoff: Once everything is finalized, I’ll export and share all of your brand assets. Hooray – your brand is now officially ready to launch, all in just one week! 🥳

Curious if your business could benefit from this service? Schedule a free consultation call and we can chat through it 🙂

02/18/2025

Introducing new branding for ✨ We created a beautiful visual identity that is organic, modern, and perfectly imperfect—just like Here For The Cakes’ artful cakes and desserts. From the flowing script logo to the hand drawn illustrations, every element was designed to reflect the artistry and heart behind each cake. The result is a brand that feels as thoughtful, charming, and full of personality as the sweet creations it represents.

📷 Bow cake photo by

📷 Pavlova photo by

Address

Portland, OR
97214

Website

http://plumdesignstudio.com/

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