11/01/2022
Transatlantika is proactively proposing an alternative logo and visual identity for Fridays for Future Deutschland.
Our ambition is to support the cause and donate the designs to the organisation and protesters are welcome to use the logo, which can be downloaded on our website.
See the full case study here: https://transatlantika.co/fridays-for-future
As of now Fridays for Future is using a intricate handdrawn illustration of planet earth as their logo. Transatlantika’s newly proposed design aims for a more distinguishing approach that lets the movement be recognised easily.
Fridays for Future is a climate strike initiative led and organised by youth. Started by Greta Thunberg in 2018, it is now an influential worldwide movement.
Youth come together to protest and demand action from political leaders. Preventing climate change and calling for the fossil fuel industry to transition to renewable energy is their main goal.
Setting out to design a new logo for Fridays for Future, Transatlantika’s objective was to create a positive symbol that is unique, easy to read and carries a lot of meaning.
The result is an abstract depiction of planet earth with three swirling “f” letters. The logo contains a wide range of symbolism. Apart from the obvious depiction of our planet, it includes three f’s and generally conveys a sense of change. The shapes are also reminiscent of leaves, waves, helping hands and wind turbines.