10/04/2019
Step No. 2: Branding & Design
The branding and design component involves creating a look and feel that matches your business’ voice and tone. The design should reflect and promote your business just as if you were personally providing services or information to your audience instead of your website.
The branding and design phase will include research about your audience and how your business relates to them, how user-interactions work, and general usability. Remember the planning we did as part of the first component? You’ve just saved yourself some time in the branding & design phase… hand over your Audience Research and Website Plan to your designer, and enjoy seeing them nail your concept, bringing it all to life.
https://360tactics.net/starting-a-website/components-of-a-website-design-development-project/