Fab Brands

01/19/2026

Dreaming big? We’ll help you brand it.

Your brand deserves more than a quick logo and a shrug. At Fab Brands, we’re here for the full glow-up—name, look, story, and all the delicious details in between.

Here’s what we love to create:
• Brand names that stick in people’s heads (in a good way)
• Logos + custom graphics that turn casual glances into double-takes
• Fonts + color palettes that set the whole mood
• Brand style guides so your team knows exactly how to keep things Fab
• Print + digital pieces—from packaging to social—that make your brand feel cohesive everywhere

Want to see it in action? Check out our work with Hue Noir on the Branding page: a bold, inclusive beauty brand with packaging that basically winks at you from the shelf.

We don’t just build brands—we build brands with legacy, attitude, and a whole lot of heart.

Take a scroll and start dreaming up your own brand makeover: https://fab-brands.com/branding/

01/09/2026

✨ Our new Fab Brands website is LIVE! ✨ We gave our digital home a glow-up so you can:
• Browse our latest work in marketing, branding, websites + design
• Meet the minds behind the magic
• Get ideas for how we can make YOUR brand shine

01/09/2026

✨ Our new Fab Brands website is LIVE! ✨ We gave our digital home a glow-up so you can:
• Browse our latest work in marketing, branding, websites + design
• Meet the minds behind the magic
• Get ideas for how we can make YOUR brand shine

We’re the creative masterminds behind brands that don’t just stand out—they sparkle. Think:
→ Bold logos
→ Websites that wow
→ Campaigns that make heads turn and jaws drop

Ready for fresh ideas and bold design? Head to the new site and start dreaming up what’s next! www.fab-brands.com.


New boost

01/09/2026

Our new Fab Brands website is LIVE and we invite you to check it out! You'll find:

• Fresh ideas and bold design inspiration
• Our latest branding, marketing, and website projects
• Real examples of “websites that wow” (and convert)
• A peek behind the scenes at the team bringing it all to life

Fab Brands is the creative masterminds behind brands that don’t just stand out—they sparkle. From gorgeous cosmetic packaging to campaigns that get people talking, we love helping businesses shine.

Come explore, meet the team, and get ideas for your next project: www.fab-brands.com

12/22/2025

Rebranding usually isn’t on the to-do list…
until it quietly becomes unavoidable.

One of the most common reasons companies consider rebranding?
👉 They’ve outgrown their current look or message.

What once fit a smaller, earlier version of the business may no longer reflect who you are today—or where you’re headed. And when that happens, the disconnect shows up everywhere: your website, your marketing, even how confidently you talk about your work.

Growth deserves a brand that keeps up.

In a recent Medium Magazine feature, we unpack why rebranding often signals progress—not problems—and how thoughtful brand evolution helps businesses align who they are with how they show up.

If your brand feels a step behind your business, this article might hit close to home.
Read the full piece: https://medium.com/authority-magazine/brand-makeovers-beth-erlendson-of-fab-brands-on-the-5-things-you-should-do-to-upgrade-and-8b176a1ceb44

12/16/2025

Honored (and a little excited) to be featured in Medium’s Brand Makeovers series 🎉

In the article “Brand Makeovers: 5 Things You Should Do to Upgrade and Re-Energize Your Brand and Image,” I break down what actually moves the needle when a brand starts feeling dated, inconsistent, or—let’s be honest—kind of tired. We’ve all been there.

At Fab Brands, we spend our days helping businesses get unstuck, sharpen their story, and show up looking as strong as they truly are. Because great branding isn’t just about looking good—it’s about clarity, confidence, and doing some real heavy lifting behind the scenes.

👉 Read the full article here:

If I could inspire a movement, it would be one that brings kindness and empathy back to the top of the “most admired qualities” list…

08/21/2025

✨ How do you know when it’s time to redo your website? Here are a few signs:

* Your products have evolved, but your site still talks about “old you.
* Your services page doesn’t showcase your current and best selling offerings.
* Outdated design. First impressions matter; if it looks old, your credibility takes a hit.
* Weak calls-to-action → The site isn’t actively guiding leads toward conversion.
* Your brand voice or visuals have matured, but your site hasn’t caught up.
* You cringe a little when you share the link (ouch).

At Fab Brands, we realized we were checking a lot of these boxes. That’s why we’re in the process of updating our own website. Our services have grown, our portfolio is stronger, and our team has new photos that reflect who we are today. Even our brand personality has evolved—still professional, but now with a more creative, playful edge that better communicates the value we bring.

👉 The visual with this post is a sneak preview of one of our new pages. We can’t wait to share the full site soon!

08/18/2025

Still rocking a logo from 2007? Wondering if your visual identity is holding you back? Let’s talk! We’ll help you assess what’s working, what’s not, and how to create a brand that grows with your business. ✨ Strategy. Design. Transformation.

Check out some of our logo work here: https://fab-brands.com/logo/
📩 [email protected]

07/25/2025

Here’s what a professional brand identity brings to the table:
✅ A logo that reflects your mission, personality, and market
✅ A complete visual system (fonts, colors, rules) = brand consistency
✅ Instant credibility and memorability
✅ More confidence presenting your business
✅ Stronger appeal to your ideal audience

💥 Perception shift: From “small” to “strategic,” from forgettable to in demand.
✨ Remember, it’s not about being trendy. It’s about being true to your brand and creating something that lasts.

07/23/2025

How do you know it’s time for a rebrand for your business?

Here are a few telltale signs your logo might be hurting more than helping:
🚫 It was DIY’d or made with clip art
🚫 It doesn’t scale well or look good on social
🚫 It doesn’t reflect who you are today
🚫 You’re embarrassed to put it on anything
🚫 Your competitors’ brands look… sharper

The perception it sends?
👉 “We’re behind the times.”
👉 “We’re not quite ready for the big leagues.”

You deserve better. Your customers expect better. And a polished logo says, “We mean business.”

07/18/2025

👀 “Will an old logo really hurt my business?” Short answer: Yes, but the good news is… you don’t have to settle for a brand identity that no longer fits who you are.

At Fab Brands, we help clients evolve from meh to magnetic—and it all starts with a smart, professional visual identity.

This series will show you:
➡️ What makes a logo look dated
➡️ Why brand perception matters
➡️ Real examples of what a glow-up can do
➡️ How the right identity can help your business grow

Stay tuned — because that old logo? It’s about to retire. 📩 [email protected]

07/16/2025

✨ Great brands aren’t built solo. They come to life through collaboration, creativity, and a shared vision.

At Fab Brands, we’re just one piece of the puzzle—working alongside our clients to dream big, design smart, and create brands that truly click. From the first brainstorm to the final launch, we’re in it together.

Because when you mix strategy with creativity (and maybe a little cold brew)… that’s when the magic happens. ✨