Germinate Creative

Germinate Creative Germinate Creative is the Portland, Oregon studio of graphic designer Maria Guerriero. I create hardy design for print, web, and brand identity.

As a creative entrepreneur my business follows a set of brand values. Learn more about how Adventure is a central belief...
08/27/2018

As a creative entrepreneur my business follows a set of brand values. Learn more about how Adventure is a central belief of my business.

Germinate Values: Adventure Recently my kick-ass business coach wrote a blog post about the importance of staying on your toes as a creative entrepreneur. When I read it, I immediately thought of the importance of adventure in my business. Adventure is one of Germinate Creative’s values. Adventure...

Discovery is an important phase of working with one of my clients. Read more here:
07/16/2018

Discovery is an important phase of working with one of my clients. Read more here:

The Importance of Discovery During Design When I work with a client for a brand identity design, my favorite part of the process is the discovery phase. I love the definition and synonyms for discover: find (something or someone) unexpectedly or in the course of a search; root out, dig up, uncover.....

In my recent blog post I talk about how creative entrepreneurs can work to stay sane, and active, in the wake of the new...
12/16/2016

In my recent blog post I talk about how creative entrepreneurs can work to stay sane, and active, in the wake of the new election.

http://www.germinatecreative.com/design-business/creative-freelancing-in-the-wake-of-the-new-election/

Creative Freelancing in the Wake of the New Election Donald Trump will be our next president. This is the reality, and it’s a reality a lot of us are afraid of. To most of us, Trump’s victory is a wake up call, a sobering end to an extremely polarized political campaign. I’d be wrong if I didn’t adm...

Celebrating 40 years on earth, and 3 years of Germinate Creative! Reflecting on the ups and downs in my latest blog post...
08/24/2016

Celebrating 40 years on earth, and 3 years of Germinate Creative! Reflecting on the ups and downs in my latest blog post: http://www.germinatecreative.com/design-business/recipe-for-growth/

Recipe for Growth It’s August! My favorite month of the year! Why’s that? It’s my birthday month! And this one is a big one, y’all: I’m turing 40. This year is a milestone. Not only because it’s a milestone birthday, but also all of the professional and personal stuff that’s going on around this tim...

05/26/2016

Excited to attend this year's OEN Summit. Check out the video! You'll see me at minute 2:30 talking about the advantage of attending this event. I hope I'll see you there.

Recently I started sending my drawings out into the world with   on Instagram. I learned a lot about the value of creati...
05/19/2016

Recently I started sending my drawings out into the world with on Instagram. I learned a lot about the value of creativity, and how you, YES YOU, have a responsibility to share you gifts and talents.

Do you have a creative inkling? I'd love for you to share it with your world. http://bit.ly/1TmLZpl

The World Needs Your Creativity About 3 years ago I had an interest to draw. My husband is an artist, so I asked him how to start. I drilled him with questions: What pens do I need? What type of paper should use? What should I draw? How much time should I draw? If I want to draw like this favorite a...

Hey creative entrepreneurs, do you love your logo? http://bit.ly/1NkdItv
05/04/2016

Hey creative entrepreneurs, do you love your logo? http://bit.ly/1NkdItv

Love Your Logo Let me ask you something: do you often get that excited, jittery feeling inside of you when you get to work and attack your day? If the answer is yes, then you’re my kind of person. You love your business. You looooove that you get to do something creative for a living. Yeah, it’s har...

Making over your brand identity is kinda like making over your wardrobe. Over at the Germinate blog, I offer some questi...
06/12/2015

Making over your brand identity is kinda like making over your wardrobe. Over at the Germinate blog, I offer some questions on how to start the process of your new brand identity "closet."

http://www.germinatecreative.com/branding/brand-identity-makeover-what-your-logo-design-can-learn-from-your-wardrobe/

Brand Identity Makeover: What your logo design can learn from your wardrobe Here in the Pacific Northwest the weather has changed from gray overcast to 80s and sunny. Yeay! I can finally work on my Vitamin D reserves. This time of year always brings up something I dread: switching my wardrobe. Last…

I've learned that being in business for myself doesn't mean I have to do it all alone. This week over at the blog, I tal...
05/29/2015

I've learned that being in business for myself doesn't mean I have to do it all alone. This week over at the blog, I talk about the importance of gathering a team of like-minded individuals to boost your business:
http://www.germinatecreative.com/design-business/gather-your-vips-the-importance-of-building-a-network/

Gather Your VIPs: The Importance of Building a Network At the start of second grade I moved to a new school. On the first day of school I entered my classroom scared sh*tless. I knew nobody. I saw a sea of kids and my new teacher. I felt frozen and wanted to puke all over my desk. I had to make frie…

Thanks Jessica J. Consulting for the praise and the amazing collaboration! I want ever client to be just like you: http:...
05/18/2015

Thanks Jessica J. Consulting for the praise and the amazing collaboration! I want ever client to be just like you: http://www.jessicajconsulting.com/new-blog/2015/5/17/thank-you-to-my-partner-germinate-creative

Every once in awhile you get lucky. Every once in awhile you meet someone who gets you in life AND in business. This is exactly how I feel about my friend Maria G., owner of Germinate Creative, where she creates amazing design for brands with a mission.

This month's design inspiration is about Sketchbooks! I find that drawing regularly in a sketchbook keeps my mind fresh,...
05/11/2015

This month's design inspiration is about Sketchbooks! I find that drawing regularly in a sketchbook keeps my mind fresh, allowing novel and innovative ideas to the top of my mind. Check out some pages from 10 artists and illustrators who inspire me deeply.

http://www.germinatecreative.com/inspiration/10-over-10-may-design-inspiration-sketchbooks/

10 over 10 May Design Inspiration: Sketchbooks One of my favorite compliments my husband gives me is that I destroy sketchbooks. He means that as an endearing compliment: I’ll use up a 100-sheet sketchbook in a month, “destroying” every page with ink and paint. I have have piles of sketchbooks aroun…

Sometimes doing things in a straight line is NOT the way to go. Over at the Germinate Creative blog I talk about how we ...
04/29/2015

Sometimes doing things in a straight line is NOT the way to go. Over at the Germinate Creative blog I talk about how we can work backwards towards a brand identity that is all you: http://www.germinatecreative.com/branding/5-ways-to-work-backwards-towards-a-new-brand-identity/

5 Ways to Work Backwards Towards a New Brand Identity Typically a business would consider their brand identity early on in business development. But there are some businesses that are too busy at launch to carefully consider their logo and graphic design. In my experience I’ve found that there is no…

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Portland, OR

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