03/09/2021
Introducing SFX Athletes - Harlo teamed up with SFX Athletes to deliver a one-of-a-kind mobile fitness app. What makes the app unique is it creates a custom workout plan based on the individual’s existing physical abilities through a full body assessment test consisting of a plank hold and a broad jump. Harlo worked beside SFX Athletes through brand strategy in identifying and establishing the brand persona and positioning. From there Harlo handcrafted a custom logo typeface and brand guidelines to support the visual design and development of a new website and the iOS and Android applications.