IronPlane

03/30/2026

A 25% increase in sales without spending an extra dime on ads? 🚀

That’s what actually moves the needle.

In this clip, Rick Emondts explains why Mollie doesn't believe in attacking new markets with massive out-of-home advertising. Instead, the strategy is simple: offer an all-in-one payment solution that feels 100% native to the customer.

As e-commerce goes truly global, the smartest merchants are shifting their focus entirely toward perfecting the front-end experience and eliminating checkout friction.

Watch the full Shaping Commerce episode to see how hyper-localization drives real revenue.
👉 Make sure to catch the full interview tomorrow at 8 PM CEST/2 PM EDT on the Shaping Commerce channel!

🎧 Prefer to listen on the go? Catch the episode on Spotify: https://bit.ly/spotifyshapingcommerce

Partners of the episode:
Hyva
https://vist.ly/4wnaq
https://vist.ly/4wnai
Mollie
https://vist.ly/4wnan
https://vist.ly/4wnak

03/24/2026

E-commerce isn't "copy-paste." 🌍

Stop losing international customers right at the finish line.
As Rick Emondts points out in our upcoming Shaping Commerce episode, no market is exactly the same. Polish consumers have very unique local tendencies. They demand flexible payment methods and, above all, speed.

Winning the Polish market demands a truly hyper-localized approach from day one.
Are you actually offering the payment methods your local buyers expect, or are you creating friction at the finish line?

🔔 Don't want to miss out on what actually drives e-commerce sales? Subscribe to our channel and stay ahead of the latest B2B trends!

https://vist.ly/4vy7d

Follow the Shaping Commerce series on Spotify: https://vist.ly/4vy6y

Partners of the episode:

Hyva
https://vist.ly/4vy7r
https://vist.ly/4vy74

Mollie
https://vist.ly/4vy7m
https://vist.ly/4vy7h

03/12/2026

In this clip, Amasty CEO Sergej Derzap shares how learning from Shopify’s UX is actually making their Magento extensions better. But that's just a small fraction of our conversation!

In the full episode, we dive deep into the real future of e-commerce and how tech is evolving. We covered:

AI in Action: How Amasty uses AI for lightning-fast customer support and smarter search engines that automatically translate synonyms across languages.

Bridging the Tech Gap: The ultimate vision of using AI chatbots to translate natural language into code, making Magento's steep learning curve a thing of the past.

Bulletproof Code: Why every single release must be approved by an internal "advocate of the client" to protect merchants and reduce risks.

We’re diving deeper into this in our upcoming episode. Subscribe to the channel to stay in the loop! 🔔

03/06/2026

Wondering why some brands attract like a magnet while others get lost in the crowd? Katy Goshtasbi explains it perfectly. 🎯

Stop focusing solely on logos, colors, or fonts. True branding starts much deeper! It's the energy behind the intention of your brand that truly differentiates it. It's a foundational part of leadership and taking personal responsibility for what you put out into the world.

Do you agree with this approach? Let us know your thoughts in the comments!

Hit subscribe so you don't miss out on more business insights from the Shaping Commerce series!

Watch full episode! From Burnout to Billion-Dollar Breakthroughs | Katy Goshtasbi | Shaping Commerce https://vist.ly/4t2ir

03/02/2026

Sales Starts in the Heart: Why Commitment is Non-Negotiable

In the world of high-level leadership, commitment isn’t just a buzzword, it’s the price of entry.
In this clip, Katy Goshtasbi shares a powerful perspective on what it takes to achieve real transformation. Her approach is direct: if you aren't fully committed to the process, the partnership ends. She even recounts the time she fired a CEO who thought his title exempted him from the work.

Key Takeaways:
- The Power of Discomfort: Growth happens outside the comfort zone. A great mentor’s job isn’t to make you feel safe. It’s to challenge you until you evolve.
- The "Off" Factor: Clients and partners can sense when something is missing. If you aren't aligned, they will feel that "something is off," and trust will vanish.
- Emotional vs. Logical Buying: We like to think we are rational beings, but sales always starts in the heart. We buy based on emotion and use our heads only to justify the purchase later.

If you want to save your world, or just your business, you have to start by being all in.

Catch the complete episode tomorrow at 9 PM CET / 3 PM EST
Click here: https://vist.ly/4tgbr

02/25/2026

Stop selling, start connecting! 🤝

„I make all this money and yet I’m not fulfilled.”

Katy Goshtasbi went from high-stakes SEC lawyer to helping billionaire founders lead with heart. Why? Because you cannot fake emotional attachments.

In this episode of Shaping Commerce, we dive deep into:
• Why "Sales" is a bad word (and why you should use "Enrollment" instead).
• The ROI of Empathy: Why feeling seen and heard is more valuable than a paycheck.
• Building a brand foundation that doesn't lead to burnout.

Mark your calendars! 🗓️ Full episode drops on March 3rd at 9 PM CET / 3 PM EST.

Have you ever felt successful on paper but unfulfilled in your heart? Let’s talk in the comments!

02/20/2026

The stage is not a separation between people, but it's more like an extension of the audience! 🎤

Ever felt like there’s a gap between the speaker on stage and the people in the crowd? Mathias Schreiber (Magento Association) has a different take on it.

He believes that seeing someone share their story should inspire YOU to think: "I might have something to share with people, too." It’s a very human connection that goes beyond just watching a presentation.

👉 Watch the full episode NOW! https://vist.ly/4sc92

02/16/2026

Is Magento still a good investment? 📉

„It’s not about the conference tickets, but the time we spend here... it’s an investment.”

In a world of polished corporate marketing, Mathias Schreiber (Magento Association) reveals why the „raw and honest” side of the community is what actually keeps the Magento ecosystem alive.

In this episode, we dive deep into:
• Why the "Random Bump" theory is the key to innovation.
• Overcoming the legal hurdles of merging community code.
• The real state of the Magento ecosystem today.

🔗 Watch the full episode tomorrow at 4 PM CET/10 AM EST here: https://vist.ly/4rrwd

02/11/2026

🕶️ Is AR actually changing the way we shop?

We often hear that Augmented Reality is the "next big thing" in e-commerce. But is it enough to just have the tech?

In this episode, David Petersen from G*t Creek shares a surprising take on AR. Despite the buzz, he’s seen that technology alone doesn't always drive engagement. It’s about the human progression: seeing it, understanding it, trying it, and then - most importantly - sharing that experience with someone else.

What you’ll learn in this reel:
• Why AR might not be the "magic bullet" everyone thinks it is.
• The importance of the human journey in adopting new tech.
• Why "sharing the experience" is the real key to customer connection.

🔗 Curious about the future of tech in retail? Watch the full episode to get the whole story!
https://vist.ly/4r8z4

02/06/2026

📲 Why Your Online Store Needs a "Logical" Assortment

Ever wondered why some online stores just... work? It’s not just about having a lot of products; it’s about having the rightones. 🧠

In this episode, David Petersen explains why a logical merchandise assortment is the backbone of any successful e-commerce business. If your website is just a collection of "silo shots" with price tags and dimensions, you might be losing customers before they even click "buy."

Key takeaways from this clip:
👉 Why you should only offer options that provide real value to the consumer.
👉 How to move beyond basic product descriptions and static photos.
👉 The importance of staying ahead of the curve with a sustainable and logical product range.

E-commerce is more than just a digital catalog - it’s about telling a story through your products!

💡 Want to learn more? Watch the full episode!
https://vist.ly/4qnnm

02/03/2026

The wait is over - our latest episode is officially LIVE!

We’re diving deep into the "Boutique Business" model with David Petersen from G*t Creek to see how a premium brand thrives online - even without a physical showroom.

Don't miss out! Click below to watch the full interview! https://vist.ly/4q8pg

How do you sell furniture that customers can’t touch, sit on, or see in person?In this episode of Shaping Commerce, we talk with David from G*T Creek, who sh...

09/13/2024

It’s Friday the 13th! Time for a very (un)lucky edition if the IronPlane x Snowdog Digital Dispatch! 👻

📊 In just two years, has become the second most popular eCommerce storefront in the world, overtaking while remaining behind . Marketplace Pulse has the full story on this power shift: https://www.marketplacepulse.com/articles/temu-now-ranks-as-worlds-no-2-e-commerce-site

♻️ Here’s an interesting one: The Loadstar speaks about how is saving the air industry — but it’s coming at a cost to the environment: https://theloadstar.com/ecommerce-saves-the-air-cargo-industry-but-what-about-the-planet/

🧑‍💻 Chain Store Age is reporting on findings from the "State of Fraud and Abuse 2024" study that says eCommerce fraud is growing in scale and sophistication — see what else you need to know about these risks: https://chainstoreage.com/e-commerce-fraud-grows-scale-and-sophistication

🏈 In a win for the market, has grown its eCommerce sales for the third straight quarter. Digital Commerce 360 reports on the win for this industry heavyweight: https://www.digitalcommerce360.com/2024/09/12/academy-sports-ecommerce-sales-q2-2024/amp/

🎃 Jeff’s Spooky Corner: What is your favorite Friday the 13th movie? Be sure to lock your doors as you hit play on your favorite entry in the horror franchise tonight (my favorite is Friday the 13th Part 6: Jason Lives)!

Have a great weekend, we’ll see you next week. 👋

Academy Sports' ecommerce business posted its third consecutive quarter of growth; online sales accounted for 9.7% of total sales in Q2.