07/17/2026
Psychologists have found that anticipating an experience can bring as much happiness as the experience itself.
Think about planning a vacation or wedding: long before you board your flight or exchange vows, you spend weeks researching destinations, sharing ideas with friends, counting down the days, building itineraries, and imagining what it will be like when you finally get there.
Hospitality brands often focus on the guest experience once someone arrives, but anticipation is part of the experience, too. ✨
Every website visit, social media post, email campaign, brochure, and piece of content helps shape how future guests picture a stay or celebration before they've even booked. The most effective hospitality marketing goes beyond communicating logistical information to build excitement and help guests envision their experience.
At Hawthorn Creative, we help hotels, resorts, spas, and wedding venues create that feeling through strategic content, social media, email marketing, website copy, design, and more. Learn more at the link below.
https://hawthorncreative.pulse.ly/wzken5w843