Black Rabbit Creative

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United States
Portsmouth, NH
Black Rabbit Creative

Award-Winning Creative Design Studio
Strategic Branding & Packaging
Built for brands that don’t blend in.
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Danya Pugliese is a strategic designer and award-winning creative with a background in business ownership, branding, and the arts. Known for her process-driven approach and creative depth, she blends business strategy with bold visual design to help clients build brands that are both beautiful and profitable. Acting as a business therapist, she guides companies in finding their authentic voice and translating it into compelling brand systems from logos and packaging to marketing strategies and SEO. With deep roots in community building, illustration, and entrepreneurship, Danya delivers design solutions that drive engagement, build trust, and elevate business goals through creative impact.

10/31/2026

Everyone's dressing up tomorrow. Most brands dress up once a year and blend in the other 364 days.

The memorable ones don't wear costumes. They're just specific enough that nothing about them reads as borrowed.

More on that: https://blackrabbit-creative.com

10/28/2026

I’m honored and excited to announce that Black Rabbit Creative has received a 2026 Graphic Design USA Health + Wellness Design Award for my brand identity work for Odell Bouchard! 🥳

It’s incredibly rewarding to see this project recognized, especially one with such a meaningful mission. A huge thank you to Odell Bouchard for trusting me to bring your vision to life!

Alfred and I are celebrating in full Halloween spirit! 🖤

HealthAndWellness

10/10/2026

Most of the brand work isn't in the logo. It's in deciding who the brand is for, who it isn't, and what it's willing to give up to be memorable.

Skip those decisions and the mark shows it.

https://blackrabbit-creative.com

10/09/2026

Old packaging outlives the product inside it. There's a reason: somebody made decisions, and the decisions show.

If a customer keeps your package after the product is gone, the design did something the rest of the shelf didn't.

https://blackrabbit-creative.com

10/08/2026

Absolut put KAWS on a bottle and it'll sell out. The interesting part is why it works: you can recognise that bottle from its outline alone.

Forty years of building a silhouette. The artist collab is a layer on top of that, not a replacement for it.

If nobody can tell your package apart without the logo, a collaboration won't save it.

https://blackrabbit-creative.com

10/07/2026

Walk any aisle and count the green leaves attached to nothing.

Vague sustainability language used to be free. Now it costs you credibility, and it makes your package look like every other package making the same unverifiable promise.

One specific choice you can actually prove beats a page of soft claims.

https://blackrabbit-creative.com

10/06/2026

Intuit owns TurboTax, Credit Karma, Mailchimp and QuickBooks. Most customers had no idea those four brands were related, which is exactly why Intuit spent real money rebuilding the parent.

Being recognized is not the same as being connected.

If you sell more than one thing, count the logos you're maintaining. That number is usually the problem.

https://blackrabbit-creative.com

10/03/2026

Your product isn't being judged alone.

It's sitting next to competitors, category expectations and whatever the customer already thinks this kind of thing should look like.

Design for the shelf, not just the artboard.

Explore packaging design: https://blackrabbit-creative.com

10/02/2026

A brand isn't just the launch-day look.

It's what makes the next product, post and package feel like it came from the same mind. If every new thing starts from zero, you don't have a system yet.

Explore brand systems built to carry your business between launches: https://blackrabbit-creative.com

Address

Portsmouth, NH
03801

Website

http://blackrabbit-creative.com/

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