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Fields Graphic Design

Name: Fields Graphic Design
Address: 32 Pinnacle Circle Unit 1, Prescott, MA, 86305, US
Telephone: +14135841185
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Fields Graphic Design

Nancy Fields, Fields Graphic Design, creates personalized, profitable websites for coaches, consultants, professionals, and solopreneurs.

https://yourwebsitequiz.com/0 Fields Graphic Design's reputation is for quality work, meeting deadlines, reasonable prices, and creating win-win relationships with clients. Fields Graphic Design has created websites in WordPress, free offers, and other promotional and marketing materials for small business professionals, coaches, consultants, authors, and artists. Nancy Fields, principal, specialities in creating WordPress websites that are business assets, not 'just a website.'

After launching her own products and services using PLF (Product Launch Formula) for five years, Nancy has discovered that most small business owners don't even know they need a WordPress website until they want to launch a product or service. It is not until they run into one roadblock after another trying to integrate 3rd party programs they need for a successful launch, that they wish they had started with WordPress. Nancy has been a graphic designer and solopreneur for over 28 years. She also designs book covers, brochures, targeted marketing materials, and trade show banners: basically anything that has print on it. Fields Graphic Design is owned and operated by Nancy Fields.

11/04/2026

Showing up on page one of YouTube isn’t something I leave to luck.

In Parts 1 and 2, I shared how keyword research gave my client Barbara a roadmap for creating videos about hypnosis and pain management.

But finding the right topic is only the beginning.

I’ve had client videos appear on the first page of YouTube within minutes of publishing. In fact, 4 hours after Barbara’s video went live, she reached position #3 for “Hypnosis For Chronic Pain.”

So, what’s the strategy behind that?

It starts before I ever hit Publish.

🔎 First, I research the words people are actually using to search.
🎥 Then Barbara creates a video that directly addresses what her potential clients are looking for.
📝 I optimize the video title and description around that search.
🔗 I connect the video with relevant content on Barbara’s website.

📧 Then Barbara emails her list when the video goes live, sending interested followers directly to the video.

Now look at what’s happening:
• Keyword research guides the website content
• The website supports the video
• The video builds visibility and authority
• Email sends interested people to the video
• The video and website lead people back to the service Barbara is growing

That’s the support system.

And that’s why I don’t think of YouTube SEO as simply adding a few keywords to a title and description.

A video shouldn’t be another piece of content floating around online by itself.

It should be a searchable marketing asset that connects with the rest of your online presence.

That’s what Barbara’s original question ultimately revealed.

She thought she needed to do more because business was slow.

More pages.
More videos.
More social media.

What she really needed was a strategy that told her what to create, why she was creating it, and how each piece could support the next.

As Nicola recently commented:
"I know this trap. When business goes quiet, the temptation is to start creating more of everything. But if none of it connects, you’ve just made yourself busier. Having a clear reason for each piece makes far more sense than adding to the noise."

My response:
“It really is a trap. A well thought out content plan supported by keyword research keeps your output focused and is well worth the time.”

If you’re already creating videos but wondering why your YouTube videos aren’t getting found, I’d be happy to take a look at what you’re doing.

Send me a message with the word VIDEO, and let’s talk.
https://fieldsgraphicdesign.com/contact/

10/28/2026

My client wanted to make more videos.
She just didn't know what they should be about. 🤔

In Part 1, I told you about my client, a hypnosis practitioner who wanted more business. After changing our original direction, she told me she wanted to attract more people interested in hypnosis for pain management.

So I started researching.

I looked at searches for:

🔎 Hypnosis for Pain
🔎 Hypnosis for Pain Management

Then I kept digging.

That's when more specific topics started appearing:
➡️ Hypnosis for Back Pain
➡️ Hypnosis for Chronic Pain
➡️ Hypnosis for Nerve Pain
➡️ Hypnosis for Pain and Sleep

And suddenly, she had something she didn't have before:

A whole list of potential video topics. 🎥

But here's where it gets really interesting...

The keyword research wasn't just helping her figure out what videos to make.

Those same keywords could also help guide:
✅ Website content
✅ Blog posts
✅ YouTube titles and descriptions
✅ Heading tags and meta descriptions
✅ Email topics
✅ Her overall content strategy

As Kate put it in the comments:

"This is exactly why keyword research is so valuable beyond SEO. When you understand what your ideal customers are actually searching for, it can guide your website, blogs, videos, emails, and social content all at once. It takes so much of the guesswork out of deciding what to create next."

Exactly. 💯

That's why I don't start by asking:

"What content should we create?"

I want to know:
👉 What does the business want to sell?
👉 What is the ideal customer searching for?
👉 Where do those two things intersect?

When you find that intersection, creating content becomes SO much easier.

But there's still another piece...

Because choosing the right keyword and publishing a video doesn't automatically mean that video will stay visible.

The video needs a support system.

That's Part 3. 👀

10/20/2026

ChatGPT gave my client good advice.

I told her not to follow it. Yet.

My client came to me because business was slow. She had already asked ChatGPT how to attract more clients.

The suggestions were solid:
• Create new website pages around the medical issues she has successfully addressed with hypnosis.
• Create videos answering common questions.
• Use social media.
• Focus on Google, since that’s where most of her clients find her.

But I saw a problem.
She was being told WHAT to create before we knew what she SHOULD create.

Before writing another page or making another video, I wanted answers to two questions:
1. What kind of business did she want more of?
2. What were potential clients actually searching for?

Initially, we considered building her website strategy around hypnotherapy because she was already appearing in local Google searches for it.

But she was uncomfortable using the term “hypnotherapy.”

Then she told me something that changed the entire direction of the project:
“I want to focus on pain management.”

Perfect.
Now I knew exactly what to research.

And what I found gave her much more than a list of keywords.
It gave us a content roadmap.

That’s the difference between simply creating content and creating an SEO strategy designed to attract the right clients.

I’ll show you what we found in Part 2.

10/14/2026

My business coach gave me a piece of advice I’ve never forgotten:
When you’re talking with a prospect, keep asking what’s really bothering them.

Eventually, you get past the polished answer.

You hear the frustration.
You hear the words they actually use.
Sometimes, you even hear their voice change.

That’s the gold.

Nicola recently made a great point in the comments on this topic: “The phrase someone chooses often tells you what they’re actually worried about, not just what they say the problem is.”

I couldn’t agree more.
“The unpolished words are often where the hidden truth lies. They also usually contain the keys to authentic connection.”

That idea has shaped the way I approach website content and SEO.

After years of building websites, I’ve learned to listen differently to the conversations I have with prospects and clients.

The exact words people use to describe their problems can tell you a LOT about what they may be searching for online.

So when a customer says something that really captures their frustration, write it down.

Don’t clean it up.
Don’t turn it into industry jargon.
Don’t make it sound more “professional.”

Take the phrase exactly as they said it and put it into Google.

What comes up?
What questions does Google suggest?
What related searches appear?

Then, if you have a keyword research tool, see whether other people are searching for those same words.

That’s where things get interesting.

You’re connecting three important things:

🔹 What your customer is struggling with
🔹 What your customer actually says about that struggle
🔹 What your customer searches for when they’re ready to solve it

That’s what SEO has taught me.

It isn’t just about keywords.

It’s about understanding people well enough to recognize the words they use when they need help.

The unpolished words may be some of your best SEO research.

Have a phrase you think your customers are searching for? DM me the phrase. I’ll tell you what I find.
https://fieldsgraphicdesign.com/contact/

10/06/2026

Your customers aren’t searching for your expertise. They’re searching for their problem. 🔎

I was speaking with a business owner recently when I heard something change in her voice.

We had been talking about her business, her expertise, and the people she helps — all the things you’re supposed to talk about when working on a website.

Then we got to what was really bothering her.

She was very good at what she did. She had spent years building her expertise, had valuable information to share, had written a book, and was even a contributor to a prestigious industry blog.

And still, the people who needed her expertise weren’t finding her.

They weren’t even finding the articles she knew her customers would want to read.

After years of working on websites and SEO, I’ve learned something important:

People don’t necessarily search for your expertise. They search for their problem.

They’re thinking:

• Why isn’t my book selling?
• Why doesn’t my website show up on Google?
• How do I get more people to find my business?
• Why is my competitor ranking ahead of me?

Those questions matter.

Because the words your customers use when describing their frustrations may be remarkably close to the words someone else is typing into Google.

And that means one of the best places to find your next SEO keyword might not be a keyword tool.

It might be your next conversation with a customer.

Listen carefully. Your customers may be telling you exactly what they’re searching for — and giving you ideas for your next keyword, blog post, or website content at the same time.

09/30/2026

What happens when your website finally reflects the depth of what you know?

One of my clients, Tina Zion, had remarkable expertise—but her website wasn’t showing it.

Tina is a leading authority on Medical Intuition. She had traveled extensively, teaching practitioners around the world, and had already trained hundreds of Medical Intuitive Practitioners.

But online, that depth of expertise was difficult to see.

Her website wasn’t helping her business grow. She was paying expensive monthly maintenance fees, it wasn’t generating meaningful revenue, and she was practically invisible in search results.

People who needed her expertise couldn’t easily find her.

So the first thing we did wasn’t redesign her website.

We stepped back and asked a more important question:
What did Tina want her business—and her website—to accomplish?

She wanted to continue sharing her knowledge without spending so much time away from home.

Once we understood that, the website decisions became much easier.

We reorganized the site around products that naturally led customers from one purchase to the next. We emphasized her books, made her email list more visible, and supported her growing online course offerings.

The result was bigger than a better-looking website.
We gave her expertise a structure.

As Nicola put it:
"There’s a bigger lesson in this than website design. When you’ve built up years of knowledge, it can be surprisingly hard to see how someone new experiences it from the outside. We know how all the pieces connect because we’ve lived them. A potential client doesn’t.
Making expertise easier to find often starts with making it easier to understand. Clear structure, clear language and a clear route through what you offer can do far more than make a site look better."

And Simon captured another important part of it:
"Structure giving expertise somewhere to land is an important point, Nancy Fields. A website organized in a way that makes it findable or followable is the outcome worth building towards."

That’s exactly what we were working toward with Tina.
Her website became easier for visitors—and search engines—to understand.

Today, when someone searches for Medical Intuitive Trainer, Tina appears on page one of Google, in Google’s AI Overview, and also ChatGPT.

But here’s the part I love most:
People don’t have to know Tina’s name first.
They can search for the expertise they need—and discover Tina.
That’s what being found is really about.

If you’ve spent decades developing your expertise but your website doesn’t show the depth of what you know, I’d be happy to take a look.

Send me a DM with “WEBSITE REVIEW” for a complimentary 15-minute website structure review.

We’ll look at what your website is communicating—and where we may be able to make your expertise easier to understand and easier to find.
https://fieldsgraphicdesign.com/contact/

09/23/2026

Does Google understand what you’re an expert in?

It’s a question more business owners and professionals should be asking.

Many highly experienced people have websites that unintentionally make them look less accomplished than they actually are.

Their About page reads like a résumé.
Their services are reduced to a few paragraphs.

And years of valuable expertise—articles, interviews, books, presentations, videos, client results, and insights—exist across their website without being connected in a meaningful way.

So here are questions worth considering:
- What if Google isn’t overlooking your expertise?
- What if your website simply isn’t giving Google enough structure to understand it?

When your website has a clear focus and the right structure supporting it, you make it easier for Google, other search engines, and increasingly AI-powered search to understand what you know, what you do, and who you help.

The idea is simple.

Executing it isn’t always easy.

Especially if you’ve been in business for 20 or 30 years and have developed expertise in many different areas.

That’s when I start with two questions:
What do you want to be known for?
And:
Which area of your expertise has the best opportunity to attract the right people and produce a return for your business?

Answering those questions takes research.
It takes understanding your competition.
And sometimes, it takes listening to what your heart is telling you.

Because authority doesn’t come from bold claims or polished branding.
It comes from you.

• Your expertise
• Your experience
• Your wisdom

Then it comes from structuring that knowledge so people, Google, and AI can understand what you know—and recognize you as someone worth finding.

That’s where SEO and website strategy become much more than keywords.

They become a way to organize and communicate the expertise you’ve spent years developing.

In my next post, I’ll show you what happened when we did exactly that for one of my clients.
(The results were pretty interesting.)
https://fieldsgraphicdesign.com/

09/16/2026

You don’t need to become an influencer to build authority.
You need a strategy for becoming findable.

Social media is a fabulous place to test ideas, connect with people, and discover what resonates.
But there’s one important thing to remember:
You don’t own the platform.

I’ve seen businesses and influencers spend years building an audience on social media, only to have their ability to reach that audience change dramatically overnight.

Not because their expertise stopped being valuable.
Because their visibility depended on a platform they didn’t control.

A recent comment on my LinkedIn post captured this perfectly:
“Building years of trust on a platform you don’t control means the platform decides how much of that trust survives a rule change.”

That’s exactly why your website matters.

Your website is an asset you own. It can become the foundation for your SEO, content marketing, online visibility, and thought leadership — without being entirely dependent on someone else’s algorithm.

Social media rewards what’s new. A valuable post can quickly disappear beneath everything published after it.

A well-structured website works differently.

An article you wrote years ago can still be discovered today by someone searching for exactly the answer you provide.

And when your website is structured strategically:
• Each article strengthens the next.
• Each page reinforces the whole.
• Each SEO improvement builds on what already exists.

Your marketing effort begins to compound instead of expire.

Website analytics make this even more powerful. You can see what people are searching for, which pages they’re finding, what they’re reading, and where opportunities exist.

Instead of constantly guessing what to create next, you can make informed decisions about what to improve, expand, or add.

Over time, people searching for answers start finding you.

They discover one article. Then another. They explore your website and begin to understand what you know, how you think, and how you can help.

That’s how visibility builds authority.

Being found once can be luck.
Being found consistently takes structure.

And that can build something far more valuable than followers:
Lasting authority around something you own.

If you’ve spent years developing your expertise but your website isn’t helping people discover it, I’d be happy to take a look.
https://fieldsgraphicdesign.com/contact/

09/09/2026

Are you a thought leader—or a results leader?

I recently heard a presentation in Brian Kurtz’s Titans Marketing group about a new AI program targeting “thought leaders.”

Brian said something that stuck with me:
“Anyone can have a thought.”

Then, the very next day, I came across a line in Isaac Slater’s Do Not Judge Anyone: Desert Wisdom for a Polarized World:
“…we are not our thoughts.”
Which made me laugh because apparently I was thinking about thinking. 😂

But it also reinforced something I’ve believed for a long time:
The people I consider true go-to experts aren’t simply people with interesting ideas.

They’ve done the work. They have years—or decades—of experience, pattern recognition and real-world results.

And with AI, this distinction matters more than ever.

AI can help almost anyone sound knowledgeable. But it can’t manufacture 20 or 30 years of experience—or the lessons and results that come from actually doing the work.

As someone recently commented:
“With AI, anyone can now sound knowledgeable. You're right, Nancy Fields, what can't be manufactured is 20 or 30 years of pattern recognition earned through actually doing the work. The experienced experts who are practically invisible online aren't lacking credibility; they're lacking the structure that makes their credibility findable. That's exactly the problem worth solving.”

Exactly.

There are incredibly experienced professionals in their 50s, 60s and 70s who have the wisdom and results to be the go-to expert in their field—but they’re practically invisible online.

They aren't lacking credibility. They're lacking visibility.
That’s why the right website structure and SEO strategy matter.

Your website should turn decades of experience into something Google can find—and potential clients can understand, trust and act on.

Because I’m not interested in helping someone simply look like a thought leader.

I’m interested in helping people with genuine expertise get found for it.
https://fieldsgraphicdesign.com/contact/

09/02/2026

Being visible does more than grow a business.
It helps people feel validated, appreciated, understood, and heard.

A question posed by author Matthew Kelly recently stayed with me:
“What small acts will you bestow onto others—helping them be seen—and create a tidal wave of goodness in their life?”

That question helped clarify something important about my own work.

I help people be seen and found online so they can be recognized for who they are, what they know, and what they have to offer.

Not as a performance.
Not simply as a brand.
But as a human contribution that deserves to be recognized.

There’s something powerful about truly being seen.

And Kate captured another important part of visibility beautifully:
“Absolutely. Visibility creates opportunities long before you know exactly where they’ll come from. The more consistently people see your ideas, your expertise and how you show up, the easier it becomes for the right clients, partners and opportunities to find you.”

That’s why I believe our websites can help create meaningful connection, too.

When your website clearly communicates who you are, what you do, and who you help, it becomes easier for the right people to recognize themselves in your message.

When that website is also thoughtfully structured for SEO and search engines, your message has a better opportunity to be found by the people who are already looking for what you know, do, or offer.

That’s what online visibility means to me.
It isn’t simply showing up higher in Google.
It’s helping the right people find you, understand you, and recognize the value of what you have to contribute.

And sometimes, that connection can change everything.

If you’re wondering whether your website is structured to help the right people find and understand you, I’d be happy to take a look.

I’m offering a complimentary 15-minute Website Structure Review where we’ll look at how your site is organized, where there may be opportunities to make your message clearer, and whether your website structure is supporting your online visibility.

📩 Send me a DM with “WEBSITE REVIEW” and we’ll find a time to connect. Or contact me here: https://fieldsgraphicdesign.com/contact/

Address

32 Pinnacle Circle Unit 1
Prescott, MA
86305

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+14135841185

Website

http://fieldsgraphicdesign.com/, https://yourwebsitequiz.com/0

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