SHEmerson Creative

06/13/2024

This one started as a collaboration between Preston Area Chamber of Commerce and the Preston Idaho Farmers Market to help create logo & brand, but then branched into website development, banners, and other materials to support the new farmers market. Check it out if you are in the area. www.prestonidfarmersmarket.org

www.shemerson.com/shemerson-creative

06/07/2024

Things have been busy! Here's some proof I am still working :D

Shop local first | Franklin County, ID

This has been an ongoing collaboration between Preston Area Chamber of Commerce, Preston City, Idaho and other cities in Franklin County to create year-round campaign to promote shop local first initiative.

Materials created include; logo + brand development, flyers, stickers, window clings, banners, and social media content for City of Preston, Idaho and Preston Area Chamber of Commerce social media platforms

prestonchamber.org/chamber/shop-local/

03/01/2024

11/30/2023

I recently had the opportunity to work with Franklin County, Idaho to update their seal graphic and create a logo set for them.

The seal was a re-draw of the existing seal, with an update on the font and center imagery to make it a little easier to use in various applications.

The logo includes several elements that pay homage to the County’s history. Little Mountain represents the geographic location and the first establishment in Idaho. Mountains are icons for adventure, escape, and freedom. The crop lines represent agriculture, an essential part of the County’s industry. The lines also represent the spokes of a wagon wheel, a tribute to the County’s pioneer history, encompassing the grit and perseverance it took to survive in those early days.

Additional graphic and typographical elements were included for additional variety. A logo guidebook was also created to help maintain the integrity of the logo to keep is consistent and true to the original.

11/30/2023

Check out another project from earlier this year (I somehow missed sharing this sooner). A fun logo development for an old co-worker friend. This gal makes macrame plant hangers with paracord, making them super durable! With all sorts of color options, they make amazing gifts for someone else or yourself.
Manda’s Plant Hangers

11/16/2023

I had the opportunity to work with the The International Rescue Committee in Salt Lake City to create materials for their Discover Food Festival. Check out the great things they have going on at spicekitchenincubator.org.

11/15/2023

It's been a busy few months and I have been terrible at sharing my work 😳 Here's a fun one I wrapped up this week. And if you live in a small town, do your community a favor and shop local!

Check out SHEmerson.com to see more.

04/28/2023

Services | Consulting

Sometimes you just need someone to bounce ideas off of or get another perspective.

I have worked in many industries where I witnessed real-life "do’s" and "don’t's" and have the education that provided academic, research-based insights to team building, leadership, communication methods, organizational structures, etc.

I am happy to help as much or as little as you want. I can do it all for you, work on some pieces and set you up to do what you are comfortable with, or we can just talk it through and come up with some solutions for you to try.

--> Check out SHEmerson.com for more about my experience, education, and work. Let's chat! [email protected]
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04/27/2023

Services | Marketing

There is no one-size-fits-all solution to marketing and there is a lot of advice that could send you down a frustrating path with little-to-no results.

Every business is different and is based on its desired target market. Finding the right balance of digital, print, radio, and word-of-mouth starts by understanding your audience and where they go to find information. This doesn’t mean jumping on every trend on social media, either.

It is about creating authentic messaging and images that accurately represent your business—then creating a plan that includes various channels and platforms. All of this, when done strategically, can help boost your business and build a loyal and trusted following that encourages growth.

--> Check out SHEmerson.com to see examples of past work, and let me know if you want to chat more about your marketing needs.
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04/26/2023

Services | Communications

Keeping in touch with your internal and external audiences is essential to a successful business that often gets overlooked. This is different from marketing in several ways. It is less about advertising your products and services and focuses more on storytelling; about the business, the history, the employees, etc. It is how you build a stronger connection with your audience aside from getting them to buy your stuff.

Internal: You want your employees to know what is happening so they feel connected and an important part of the team.

External: Connecting with your clients/customers beyond just what you want them to buy from you can build a stronger bond of trust and loyalty.

This can be achieved through many channels, and it all depends on your audience, where and how they prefer to get their information. A fantastic newsletter won’t do anything if your people don’t read newsletters.

--> Check out SHEmerson.com to find out more about my experience and education when it comes to communication.
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04/25/2023

Services | Brand & Identity

It is so much more than just creating a logo. It is taking a deep dive into the purpose of the business and helping entrepreneurs articulate their “why” and set the foundation for their vision. It is identifying the audience and setting the parameters of the culture. It is taking all of the intangible parts and implementing the science of colors, fonts, and icons to create the visual representation that will resonate with the intended audience, create a cohesive set of guidelines to unify the messaging and stand out among competitors. It is so gratifying to learn more about the people and their passion behind the business.

Here are just a few from-scratch brand developments:
Birch Revenue Management
Asset JiuJitsu
Hull Fencing
Cooper Complete Health
G3 Mapping
Dan Garner 4 Idaho
K Carter Construction
SHEmerson Creative

And here are a couple of examples of brand-supporting structures, guidelines, and employee education:
Franklin County Medical Center
Weber State University

--> Check out SHEmerson.com/portfolio to see these brands and other brand-related examples.
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04/24/2023

Services | Visual Communications / Graphic Design

It is basically making “stuff” look nice and professional. Hierarchy, balance, color, typography, etc., in perfect combination to grab attention and stand out in the overwhelming amount of content we are exposed to daily.

"Stuff" includes:
Invitations
Flyers
Posters
Social media graphics
Billboards
Digital ad graphics
Business cards
Brochures
Booklets
Stickers
T-shirts
Hats
Logos
Website design
Presentations
Infographics
And more

--> Check out SHEmerson.com/portfolio for examples of past work, and let me know if you want to connect! [email protected]
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