10/30/2026
The conversation most agents dread.
But here's the truth — a price reduction conversation isn't a difficult conversation. It's a clarity conversation.
Here's a script that works:
"Mr/Mrs Seller, the market has spoken. We've had [X] viewings and no offers. That's not a marketing problem — that's a pricing problem."
Then stop talking.
Most agents try to cushion it. They over-explain. They apologise for the data.
The best agents state it clearly, back it with evidence, and let the silence do the work.
Sellers respect honesty. What they don't respect is an agent who wastes three months dancing around the real issue.
Save this. You'll need it.
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