10/26/2026
Congratulations to Monroe Community College on the launch of the new monroecc.edu.
When we started Discovery, traffic was growing but visitors weren’t staying. Time on site was down 35%. People who reached the Apply page were leaving in under five seconds.
That said, the MCC students had plenty to say. They told us how much MCC exceeded their expectations, and they told us about faculty and staff who show up for them. One professor stayed up until 1 AM helping a student get registered. Those are the stories a prospective student needs to hear, so we built them into the site itself.
Together with the MCC team, we rebuilt the site on Modern Campus CMS around the prospective student:
→ They’re the default audience
→ Every program page has a clear next step
→ The RFI form is four fields. Gen Z and Gen Alpha don’t fill out long forms, and frankly neither do the rest of us
→ Plain language throughout
→ Program pages and stories live in Modern Campus components the MCC team can update themselves, so the site stays current without a developer in the loop
Now that it’s live, we’ll be watching lead gen, conversions, SEO and GEO, and performance over the next few months and adjusting as the data comes in.
Thank you to the MCC team for being open, collaborative, and really committed to doing what’s best for students. Co-creating this with you all has been a highlight of the year. Go take a look: https://bit.ly/4i9A6bq
