DiveShop360

Name: DiveShop360
Address: 1800 S Novell Place, 4th Floor, Provo, UT, 84604, US
Telephone: +13852751194

DiveShop360 was built for Dive Shops by Dive Shop Owners and Managers. 🐠🌊🤿

10/19/2026

Small Business Season officially kicked off October 1st, running through December 31st. https://hubs.la/Q04BDJzZ0

It’s our season-long initiative to help independent retailers get more visibility heading into the holidays — not just a one-day promotion, but three months of tools, resources, and community support:

🛍️→ A free merchant listing so local shoppers can find your deals
📥→ A ready-to-use marketing kit (flyers, signage, social & email templates)
🌐→ Networking events and webinars with fellow retailers
🎤→ A chance to be featured in our Main Street Voices series

Ready to join in? Head to https://hubs.la/Q04BDJBM0 and get your business listed — it’s free and takes 5 minutes.

10/14/2026

You're invited to our inaugural Main Street Meetup: a no-pitch conversation & networking event for retail owners 🛍️

Register: https://hubs.ly/Q04BdjF30

Small Business Season is here. Join other retailers for an open conversation about what’s working right now:

✅ Staffing up for the season
✅ How much to stock
✅ Driving foot traffic without a big budget

🗓 October 21 (Pick the time that works best for you)

🕖 Two sessions to choose from:
- 7:00–8:00 AM ET
- 7:00–8:00 PM ET

👉 Save your spot: https://hubs.ly/Q04BdjF30

09/30/2026

A course booked online never reaches the counter. Gear rented on Saturday never makes it into the repair log. A certification goes out late because someone has to key it in by hand.

Individually, these are small issues. Together, they’re the sound of a shop running roughly.

Most dive shops don’t operate on one system. They operate on a website, a booking tool, a register, a rental spreadsheet, and a notebook by the phone, and every handoff between those tools is a place for something to slip through.

The leaks are rarely dramatic. A double-booked charter here, an unbilled rental there, a few hours a week lost to reentering the same information in two places. It adds up to a business that feels constantly busy without feeling in control.

The fix isn’t more tools. It’s fewer.

When bookings, retail, rentals, repairs, and certifications share one system, the information moves on its own, and the register finally knows what the website knows. That’s the version of a dive shop that runs quietly and efficiently.

09/23/2026

“When will my regulator be ready?”

If answering that means hunting for the right sticky note on the workbench, your repair process is costing you more than you think.
Repairs are steady, high-trust revenue, and they’re also easy to fumble.

Gear gets logged on paper, tickets pile up on the bench, and customers call to check their status because nobody told them the work was done. Every one of those calls is time your staff isn’t spending with divers at the counter.

A work order tool built into your POS closes those gaps.

You open a service ticket at dropoff, track the repair through each stage, and the system automatically notifies the customer as the status changes. Nothing lives on a sticky note, and nobody has to guess where a regulator sits in the queue.

Repair workflows stay organized, customers hear from you before they have to ask, and the service bench becomes a reason divers keep coming back rather than a bottleneck everyone dreads.

09/16/2026

A generic retail POS can ring up a wetsuit just fine. Ask it to handle an air-fill card, a rental due date, a course roster, or a PADI certification, and it falls apart.

That’s the gap most dive shops fall into.

They start with a general-purpose system built for selling T-shirts or coffee because it’s cheap and familiar, then spend years bolting on workarounds for everything a dive shop actually does.

The rental log becomes a spreadsheet. The class schedule becomes a wall calendar. Certifications get entered into a separate agency portal by hand.

A dive-specific platform handles those workflows natively instead of forcing you to work around them:

🤿 Rentals and repairs are tracked through the full cycle, with service tickets and automatic customer updates.
📅 Trips and courses are booked with seat caps, so you never oversell a boat.
🪪 Certifications are processed and delivered through built-in PADI, SSI, and SDI integrations.

The difference shows up in the hours you’re not spending on workarounds. A system that already speaks the language of your dive shop is worth seeing side by side with whatever you’re running now.

09/09/2026

Every dive shop loses track of rental gear eventually. A BCD and two tanks go out for a weekend trip, and three weeks later, nobody’s sure they ever came back. Multiply that across a busy season, and it’s real money, gone quietly.

The reason is almost always the same. Rentals get tracked in someone’s head or on a clipboard, and neither survives a busy Saturday with six checkouts in an hour.

The fix isn’t more discipline. It’s a system that logs the entire cycle so nobody has to remember it.

A workable rental process comes down to three things:

🤿 Log every checkout — what went out, to whom, and when it’s due back.
📅 Flag overdue returns automatically so nothing sits out unbilled or forgotten.
🔧 Route returned gear for service when it’s due for inspection or repair.

Do those three consistently, and far less gear slips through the cracks. You recover equipment that used to walk off, you keep rental stock safe and inspection-ready, and you stop absorbing the cost of gear that never came home.

For a lot of shops, tightening this one workflow is one of the easiest operational wins on the floor.

09/02/2026

That college degree can collect dust in a storage box. Your dive certification? You need that to get in the water.

And timing matters. Three weeks from now, that flight to Cozumel may have jumped a few hundred bucks, and the charters they’ve been eyeing could be full. Divers need proof of certification when they finish your course, not weeks later.

Ocean Turtle Diving uses the integration between Dive Shop 360 and PADI to get certifications to divers the same day. Owner Kerrie Eade has seen what that speed can lead to:

“We’ve used the integration between Dive Shop 360 and PADI really successfully to certify our divers. They’re getting an email the same day, getting them to buy something else and sign up for the next course, so that’s a really good feature.”

Dive Shop 360 also integrates with SSI and SDI/TDI/ERDI/PFI, so shops can process certifications and send them by text or email without making divers wait around for the credential they just earned.

So when a recent graduate of your dive class calls asking where their certification is, you can point them straight to their inbox. With Dive Shop 360, they’ve already got it.

08/26/2026

You list a wreck dive charter with eight spots. By the weekend, you’ve somehow booked 11 divers, and now someone’s getting turned away at the dock.

Overselling a trip or class is one of the fastest ways to turn an excited diver into an angry one. It usually happens because bookings come from every direction. Someone calls the shop, someone books online, someone signs up at the counter, and no single system knows the real count.

Dive Shop 360 caps seats automatically across every channel. When a charter or course fills, bookings close everywhere at once, whether the diver is on your website or at the register. Everyone sees the same availability in real time.

Your divers get the trip they paid for, with the right ratios and enough gear to go around. You get your Saturday mornings back instead of spending them apologizing for double-bookings.

So the real question is how many oversold trips per season it would take before automatic capacity control pays for itself.

08/19/2026

Every “Is my gear ready yet?” call has a price. It pulls a staff member off the sales floor to check the repair bench, often mid-conversation with another diver.

Now multiply that across a busy week: an annual service that’s finished, an open water class down to its last seat, a backordered mask that finally arrived, or a charter payment due Friday. Your team keeps answering questions the shop could have answered first.

Dive Shop 360 handles those updates automatically. When a repair changes status, a class fills, an order arrives, or a payment comes due, the system texts or emails the diver. They hear from your shop before they think to pick up the phone.

A diver who hears from you first assumes you’ve got everything handled. Usually because you do.

08/13/2026

Around a 50% gross margin on gear can make dive retail look healthy on paper. It’s also a number that can fool owners into leaning too heavily on one part of the business.

Gross margin isn’t profit. Small inventories, online competition undercutting your prices, and low-margin services like air fills all chip away at what actually reaches the bottom line.

A busy shop isn’t automatically a profitable one, and the shops that pull ahead know exactly which categories carry the weight:

📚 Lead with training: Courses and certifications account for around 32% of dive shop profits, the strongest revenue stream in the industry, and the one that builds long-term diver relationships.

🤿 Pair gear with services: Equipment makes up about 27% of total profits, and it sells best when bundled with the courses and trips that bring divers through the door.

📈 Get PADI-affiliated: A 2025 Boston Consulting Group study found that PADI-exclusive shops earned an average of $186,000 more in 2024 than nonaffiliated centers, with 15–20% higher productivity.

Gear moves, but it’s rarely the whole story. The margin lives in what you teach and the experiences you offer.

Address

1800 S Novell Place, 4th Floor
Provo, UT
84604

Telephone

+13852751194

Website

https://diveshop360.com/

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