DiveShop360

DiveShop360 DiveShop360 was built for Dive Shops by Dive Shop Owners and Managers. 🐠🌊🤿

Every “Is my gear ready yet?” call has a price. It pulls a staff member off the sales floor to check the repair bench, o...
08/19/2026

Every “Is my gear ready yet?” call has a price. It pulls a staff member off the sales floor to check the repair bench, often mid-conversation with another diver.

Now multiply that across a busy week: an annual service that’s finished, an open water class down to its last seat, a backordered mask that finally arrived, or a charter payment due Friday. Your team keeps answering questions the shop could have answered first.

Dive Shop 360 handles those updates automatically. When a repair changes status, a class fills, an order arrives, or a payment comes due, the system texts or emails the diver. They hear from your shop before they think to pick up the phone.

A diver who hears from you first assumes you’ve got everything handled. Usually because you do.

Around a 50% gross margin on gear can make dive retail look healthy on paper. It’s also a number that can fool owners in...
08/13/2026

Around a 50% gross margin on gear can make dive retail look healthy on paper. It’s also a number that can fool owners into leaning too heavily on one part of the business.

Gross margin isn’t profit. Small inventories, online competition undercutting your prices, and low-margin services like air fills all chip away at what actually reaches the bottom line.

A busy shop isn’t automatically a profitable one, and the shops that pull ahead know exactly which categories carry the weight:

📚 Lead with training: Courses and certifications account for around 32% of dive shop profits, the strongest revenue stream in the industry, and the one that builds long-term diver relationships.

🤿 Pair gear with services: Equipment makes up about 27% of total profits, and it sells best when bundled with the courses and trips that bring divers through the door.

📈 Get PADI-affiliated: A 2025 Boston Consulting Group study found that PADI-exclusive shops earned an average of $186,000 more in 2024 than nonaffiliated centers, with 15–20% higher productivity.

Gear moves, but it’s rarely the whole story. The margin lives in what you teach and the experiences you offer.

08/11/2026

Katherine and John Yackel used to run YSS Dive across a stack of disconnected tools.

They had a website that didn’t talk to their booking system, classes managed separately, and retail on its own register. Then they consolidated onto one platform, and the thing they mention first isn’t a feature. It’s the relief.

“The best thing is that we’re not going back and forth from different platforms,” they said. Booking a course, renting gear, ringing up a sale — all of it now happens in the same place, whether the diver is online or at the counter.

What changed for their shop is the quiet stuff that used to eat up the day. No more reentering an online booking at the register. No more classes that show up in one system and vanish from another. The staff spends their time with divers instead of reconciling software.

That’s what an all-in-one, dive-specific platform actually delivers, and it’s the kind of thing that’s easier to believe once you’ve seen it running your own shop’s workflow.

A stitched-together POS always leaks somewhere. One platform, like Dive Shop 360, closes the gaps.

Address

1800 S Novell Place, 4th Floor
Provo, UT
84604

Telephone

+13852751194

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