02/26/2025
Shake Shack x Qualtrics https://www.youtube.com/watch?v=0EFuXehpbIY
This was to show how Shake Shack utilizes Qualtirics Analytics tools to accelerate and maximize their product decisions. It features scenes from real Shak Shack locations and actors as customers visiting locations, ordering, and eating together. There are also interviews with executives at the company with B-roll showing their meetings and utilizing the software and tools. There are backgrounds in the Company development kitchen where they create and perfect new products. The project included a detailed brand guide displaying specific tones and hues for logos, locations, beverages, and food.