12/27/2023
Is your social media-centric strategy keeping you from possible opportunities?
Julianne S Martin, digital advertising and media expert at Above The Fold, shared insights on how programmatic advertising can be the missing piece in your marketing puzzle at the Demand Gen Summit!
π Round Out Your Digital Targeting: Programmatic goes beyond the boundaries of paid search and social, allowing you to connect with your audience on a deeper level.
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Capture Assisted Conversions: Unlock the potential for valuable assisted conversions that might be overlooked in traditional approaches.
πMeasurability and Data-Driven Decisions: The heart of performance marketing lies in the ability to track outcomes and attribute them to specific campaigns, making data-driven decisions.
πLayering in Programmatic: To drive growth effectively, embrace the flexibility of programmatic advertising alongside limited search and social efforts.
π±Beyond Social Media: Did you know that 76% of digital perception is outside social media? TV, radio, gaming, music, podcastsβtap into the spaces where over half the population discovers new brands.
Watch the full presentation at the official website demandgensummit.com!