05/05/2025
๐ Hey Marketers, how strong is your OOH glossary?
Hereโs a quick crash course in the terms you need to know:
Blip โ An 8โ10 second display of your ad on a digital billboard
OOH โ Out-of-Home; ads outside the home (billboards, posters, transit, etc.)
DOOH โ Digital Out-of-Home; dynamic ads served on digital screens
SOOH โ Social Out-of-Home; OOH ads that get shared online
Faux OOH โ Fake or CGI billboard content made to go viral on social
Max Awareness Campaign โ Blip-powered blitz to maximize impressions fast
Location-Based Campaign โ Targeted ads in specific cities or regions
Demographic-Based Campaign โ Ads filtered by age, income, interests, and more
CPM โ Cost per 1,000 impressions
Impression โ A view of your ad, based on estimated nearby traffic
Geofencing โ Mobile ads delivered near your billboard to reinforce messaging
Brand Awareness Campaign โ Long-term visibility strategy to build recognition over time