03/02/2016
SEO is reconnoitering the search landscape and plotting a course that targets the desired result. People think they understand SEO, but as Google pushes the envelope of AI, the scope of an SEO has never been larger or more important. Think of the engineering talent Google has amassed to get to where they have. While there are some static principles, the internet and Google’s algorithms are quite dynamic and omniscient. There are only ten organic slots on the first page of Google, depending on the query there could be billions of pages all fighting for those same ten slots.
