Prevailing Path

Prevailing Path Prevailing Path helps brands map, enhance and scale mid-funnel content to reach active shoppers. "Smart. People. Media" ...

Mobile phones, search, and social media have changed shopper paradigms forever...

Today shopper’s have unique paths to purchase tailored to their lifestyle, their... "Prevailing Path." This has had a profound impact on how, when and where consumers engage with brands. Today, family, friends and shopper influencers have a greater impact on brand engagement than legacy push marketing. At the same t

ime, the glut of unsophisticated shopper promotions and programmatic digital campaigns are either being ignored or harming brand equity. Prevailing Path’s mission is to help shopper marketers win the new digital path to purchase by understanding, managing, and owning the key digital engagement points through content that delivers conversion. This is done with our proprietary shopper technology, shopper strategy experts, and an influencer network committed to generating authentic content to drive conversion.

MWB on Broadway!
11/01/2025

MWB on Broadway!

Michael Waltrip Brewing debuts in Nashville on Broadway, featuring signature beers, racing memorabilia, and live entertainment.

A “Giver’s Gain” Philosophy“From an early age, my Dad instilled in me the value of being a giver. He led by example, alw...
11/03/2024

A “Giver’s Gain” Philosophy

“From an early age, my Dad instilled in me the value of being a giver. He led by example, always extending a helping hand to our neighbors, fixing things, and offering assistance in any way possible. His acts of kindness were not driven by any expectation of reciprocation; he sought only friendship, a smile, or the satisfaction of knowing he had made a difference.”

https://tedrubin.com/a-givers-gain-philosophy/

Do for others without expectation of anything directly in return. … ! 🙌🏻

From an early age, my Dad instilled in me the value of being a giver. He led by example, always extending a helping hand to our neighbors, fixing things, and offering assistance in any way possible. His acts of kindness were not driven by any expectation of reciprocation; he sought only friendship,....

Friendship Has Many Forms…A great mentor drilled into me at the beginning of my career that some friends will be for whe...
10/26/2024

Friendship Has Many Forms…

A great mentor drilled into me at the beginning of my career that some friends will be for when you just need someone to listen and offer comfort; some will be for when you need advice and support. Some will be there for just fun. And others will ALWAYS be there. Learn to differentiate… Acquaintances, Colleagues, Friends, Good Friends, Great Friends, Best Friends.

https://tedrubin.com/friendship-has-many-forms/

Relationships are like muscle tissue, the more you engage them, the stronger and more valuable they become. And the RETURN ON RELATIONSHIP that comes from each type is invaluable in their own way.

A great mentor drilled into me at the beginning of my career that some friends will be for when you just need someone to listen and offer comfort; some will be for when you need advice and support. Some will be there for just fun. And others will ALWAYS be there. Learn to differentiate… Acquaintan...

Think Like a Child… And Change Your Creative Mindset to One That Works!“When we think like children, we unlock a world o...
10/21/2024

Think Like a Child… And Change Your Creative Mindset to One That Works!

“When we think like children, we unlock a world of curiosity, playfulness, and boundless imagination. Children don’t worry about limitations…”

https://tedrubin.com/think-like-a-child-and-change-your-creative-mindset-to-one-that-works/

There is no better RETURN ON RELATIONSHIP than Return on Relationship with yourself, and no better way to foster that than “what if” rather than “what is.”

When we think like children, we unlock a world of curiosity, playfulness, and boundless imagination. Children don’t worry about limitations or what others might think—they explore, ask questions, and dive into creativity without fear. They see the world as a place filled with possibilities, wher...

What is Digital Validation and Why It Matters for Your Personal Brand ~via Knox KeithKnox and I met 10 years ago thanks ...
10/21/2024

What is Digital Validation and Why It Matters for Your Personal Brand ~via Knox Keith

Knox and I met 10 years ago thanks to John Starkweather and ATT, and the Brand Innovators relationship with both. Our relationship blossomed from there thanks top repeated events at SXSW, the immediate connection we developed, and Knox's consistent and continuous relationship building efforts. He is a dear friend and colleague, and has a valuable perspective on many marketing, and personal branding, topics.

https://www.ror.online/blog/2024/10/16/what-is-digital-validation-and-why-it-matters-for-your-personal-brand-via-knox-keith

Return on Relationship ... !👊🏻

Knox  and I met 10 years ago thanks to John Starkweather and ATT, and the Brand Innovators relationship with both. Our relationship blossomed from there thanks top repeated events at SXSW, the immediate connection we developed, and Knox's consistent and continuous relationship&am

Try it On ~via Marisa ThalbergI was first introduced to Marisa in 2008 when she was VP, Corporate Digital and Social Mar...
10/20/2024

Try it On ~via Marisa Thalberg

I was first introduced to Marisa in 2008 when she was VP, Corporate Digital and Social Marketing Worldwide at Estee Lauder and I was CMO at e.l.f. Cosmetics. Marisa, as has become the norm for her, was at the forefront of everything new in marketing, specifically social media at that time, AND actively publishing her Executive Moms blog. I was at the time one of the first CMOs to fully embrace and see the potential of social media at e.l.f., and actively seeking-out, and working with, mom bloggers. I will always truly value and appreciate the thought leadership she shared with me, and what I learned from a real pro in the marketing of cosmetics.

Marisa's insights and perspective in this post are, as always, insightful and valuable for us all.

https://www.ror.online/blog/2024/10/9/try-it-on-marisa-thalberg

Return on Relationship ... !👊🏻

I was first introduced to Marisa  in 2008 when she was VP, Corporate Digital and Social Marketing Worldwide at Estee Lauder and I was CMO at e.l.f. Cosmetics. Marisa, as has become the norm for her, was at the forefront of everything new in marketing, specifically social

Jeanniey Walden putting her marketing brilliance, and her incredible stage/hosting presence, on display last week at Bra...
10/17/2024

Jeanniey Walden putting her marketing brilliance, and her incredible stage/hosting presence, on display last week at Brand Innovators Advertising Week Marketing Leadership

Sharing her insights and perspective with the Brand Innovators community… RETURN ON RELATIONSHIP ... !👊🏻

Prices are starting to fall as consumers have been pushed by rising prices. This will challenge some brand trust, as som...
10/15/2024

Prices are starting to fall as consumers have been pushed by rising prices. This will challenge some brand trust, as some will have lost core customers who switched or stopped buying the category. Short-term gains are never worth broken trust.

Prices in segments of the U.S. economy, such as some imported goods, consumer electronics and gasoline, have deflated since September 2023.

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