06/11/2026
Search changed. Most missed it.
Customers ask ChatGPT, not Google. Site wrong means ChatGPT won't mention — rank first anyway.
Visibility issue.
AI needs clear specific. Content to rank doesn't get cited.
Roofing: $45K job lost to competitor fewer reviews, less experience, half their rank. Homeowner ChatGPT first. Only competitor showed.
Happened?