Venntov

08/01/2024

Hi IG! As the holidays are fast approaching and you want to ensure your products are being discovered on Google, we put together a what you can do with SEO Manager list to boost your SEO efforts.

12/06/2022

The holidays may be front and center right now, it'll be 2023 before we know it! 🎉

Ahead of all that Q1 strategy planning, we're taking a look at some of the trends that are going to shape the world of ecommerce in the new year:

💡 Demand for better omnichannel
📱 How brands use social media to engage with customers
📦️ Improving the post-purchase experience
🛍️ Gen Z and other younger generations shopping online
❤️ More personalized experiences with brands

The holiday season is well under way! As all those orders head out the door, many minds in ecommerce start to look at what’s ahead in the new year. It has been another year of twists, turns, developments, and growth. The last few years certainly have not been calm and quiet in the world of online ...

10/18/2022

Q1 is often seen as a low point for retailers.

The holiday shopping boom has passed, customers aren't buying gifts anymore, and so the January sales start to roll in trying to grab attention.

If you want to see Q1 success, then you only need to look to all those new customers you acquired over BFCM 💡

Here are some of our best tips for how to improve your shot at retaining those Black Friday customers through adding value to the post-purchase experience 🛒

Black Friday and Cyber Monday are big in ecommerce for good reason. In 2021, sales through Shopify merchants topped $6.3 Billion - a 23% increase from 2020. Those sales and increased order volumes are something many merchants focus on, with acquisition rates higher than the rest of the year. This ca...

10/11/2022

We've all been there, right?

You search for one thing, then you read an article which leads you to another, then you're on Trustpilot, then you're back on another site, then making a purchase.

The path from search to purchase isn't always linear!

It usually involves different keywords and types of content that lead into one another and change as we learn more about a given topic.

That's why we need to think of what comes next ⏭️

Sometimes, the path to making a purchase is straightforward. We search for a product, we find a good brand, and we purchase right away. It’s simple, uncomplicated, and easy to follow. More often than not, however, there are many more steps in the process. We seek out the resources we need to make ...

08/29/2022

Did you know that Black Friday is less than 100 days away? 😱

And when BFCM weekend is over, you're straight into the holiday season 🎅

And when THAT's over, you need to start thinking about retention strategies for all those customers in Q1.

Want a helping hand?

We contributed a chapter to Govalo's new ebook - "Ready. Set. Go" along with a bunch of other top tier Shopify experts like Recharge and LoyaltyLion 🔥

Download a FREE copy here:

Join Govalo as we reinvent the digital gifting experience

08/26/2022

Let's get ready...set...GO! 🚀

BFCM and the holidays are huge opportunities to acquire new customers, boost revenue, and build loyalty. But only if you've got the right strategy 💡

's new ebook brings together expert strategies from a variety of experts like , , , , and .

And us, of course!

Our chapter focusses on SEO and seasonal content, because while SEO may be a long game there are still plenty of tasks you can do now that will matter come Black Friday!

Download the ebook for FREE at the link in our bio 🔥

08/24/2022

Write for people, not for robots 🤖

Google is cracking down on unoriginal content, aiming instead to ensure that their users see only useful, interesting content.

Good content is the pillar for all your SEO efforts. Without it, it won't matter how fast your page is or how many keywords you target. The key to ranking is people-first content. 🔑

Read more from Google below:

Home Search Central Google Search Central Blog What creators should know about Google's helpful content update Thursday, August 18, 2022 Google Search is always working to better connect people to helpful information. To this end, we're launching what we're calling the “helpful content update” t...

07/19/2022

Don't make Google see double 👯

Duplicate content is an easy trap to fall into for ecommerce merchants, but with a few top tips it's also easy to avoid.

In today's blog, we're taking a snapshot look at duplicate content, and how Shopify merchants can avoid it.

Writing content for an ecommerce store is a lengthy task, especially when it comes to ensuring it’s primed and ready for search engines. One SEO issue that many merchants may not think of right away is duplicate content, and how it can impact your store’s search ranking. What is duplicate conten...

06/22/2022

The two biggest channels for brand discovery and research are search, and social media. Customers will often switch between the two, as they look for reviews, content, and more.

So, does that mean social media can influence SEO?

How do you discover new brands online? With so many stores and businesses to choose from, many of us turn to two channels - search engines, and social media. 77% of consumers say they use social media to learn more about brands and products they’d never heard of before, and 49% say they use search...

06/14/2022

Struggling to find fresh SEO-led blog topics for your store?

Here are 5 tips to get the job done:

⭐ Create topic clusters
⭐ Answer questions
⭐ Think about the customer journey
⭐ Improve on competitor content
⭐ Create gift guides

Want more? 👇

Struggling to find fresh content to add to your store to help boost SEO? Then it’s time to start blogging. Blogs are a great way to target different keywords and topics that are relevant to your products and niche, without running the risk of keyword stuffing other pages of your store. But how do ...

06/07/2022

Have you noticed how common VPNs are now? And how Google and Apple are doing more than ever to protect privacy online?

That's because the majority of internet users don't feel like they have control over their data, and don't know how it's used.
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But...they also want more personalization.

So how do you give them privacy while also personalizing their experience?
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Say hello to zero party data 👋⁠

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Privacy is one of the biggest concerns for internet users today, but customers also want brands to offer personalization. The answer? Zero party data. In this article, we're gong to look at what zero party data is, and how you can use it to enhance your ecommerce customer experience.

06/02/2022

If you want to rank in SERPs, you have to put out consistent content ⭐⁠
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That's easier said than done, right? Wouldn't it be great if you could just use an AI to create it all?
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While that may sound super convenient...it's not great for your SEO.⁠

AI generated content is becoming more popular, especially for merchants strapped for time and resources to create the kind of content that ranks.

However, as it stands, the best way is the old fashioned way - create it yourself.

SEO is an infamously long game. There are very few “quick” wins, and it can take a long time to rank. Of the 5% in one study that made it to the top 10 search results, it took an average of 2-6 months to get there. Not only that, but it can take a lot of time and effort to actually optimize your...